Female influencer, aged 20-45, based in Birmingham, skincare enthusiast, active on Instagram/TikTok.

Product Positioning

The brand, Dr. Costi House of Beauty, can be positioned as a premium skincare and beauty service provider specializing in advanced treatments like laser hair removal. Emphasizing the safety, effectiveness, and long-term benefits of laser hair removal can attract customers who are looking for reliable solutions to their beauty needs. Highlighting the expertise of the practitioners and the luxurious experience offered at the clinic can further enhance the brand's appeal.

For a fresh angle, the brand could focus on the empowerment aspect of beauty treatments, promoting self-care and confidence among women. This approach aligns well with the target demographic of women aged 20 to 45, who are often seeking ways to enhance their beauty routines.

Target Customers

The ideal customer profile for Dr. Costi House of Beauty includes:

• Young Professionals (Ages 20-30): Women who are career-oriented and value convenience and efficiency in their beauty routines. They are likely to seek out effective solutions that save time.

• Moms (Ages 30-45): Women who may have limited time for self-care but are looking for effective treatments that fit into their busy schedules. They appreciate services that offer long-lasting results.

• Beauty Enthusiasts: Women who are passionate about skincare and beauty trends, often seeking the latest treatments to enhance their appearance.

Illustrative examples include a 28-year-old marketing executive who prioritizes self-care, a 35-year-old mother of two looking for time-saving beauty solutions, and a 40-year-old skincare influencer who shares her beauty journey online.

Potential Influencer Matches

To effectively promote laser hair removal, the following types of influencers would be suitable:

• Skincare Influencers: These influencers have a dedicated following interested in skincare and beauty treatments. They can provide authentic reviews and demonstrate the benefits of laser hair removal through before-and-after content.

• Lifestyle Influencers: Influencers who focus on daily life, wellness, and self-care can reach a broader audience. They can integrate laser hair removal into their content, showcasing it as part of a holistic beauty routine.

• Local Influencers: Influencers based in Birmingham who resonate with the local audience can create a sense of community and trust. Their recommendations can drive foot traffic to the clinic.

• Mom Influencers: These influencers can appeal to the target demographic of mothers, discussing the convenience and effectiveness of laser hair removal as a time-saving beauty solution.

Content Creation Ideas

To engage the target audience and promote the campaign, consider the following content topics and ideas:

• Educational Content: Create informative posts or videos explaining the laser hair removal process, benefits, and aftercare tips. This can demystify the treatment and encourage potential customers to consider it.

• Testimonials and Case Studies: Share real-life success stories from clients who have undergone laser hair removal. Highlight their experiences and results to build trust and credibility.

• Behind-the-Scenes Content: Showcase the clinic's environment, staff, and technology used in treatments. This transparency can help potential clients feel more comfortable and informed.

• Interactive Q&A Sessions: Host live sessions on social media where potential clients can ask questions about laser hair removal. This engagement can help address concerns and build a community around the brand.

• Challenges and Giveaways: Create a social media challenge encouraging followers to share their skincare routines or beauty tips, with a chance to win a free consultation or treatment. This can increase engagement and brand visibility.

These content ideas can resonate with the target audience and have the potential to go viral, driving interest and engagement for the campaign.