US-based active athletes who are Millennials or Gen Z. They should be creators who produce high-quality TikTok/Reels videos and are viewed as aspirational, active, and athletic.

Product Positioning

The user's query suggests a focus on promoting a sport-lifestyle brand or product that appeals to active athletes, particularly those who are viewed as aspirational and athletic. The ideal positioning for this brand would be within the intersection of sports, lifestyle, and fitness, targeting a younger demographic that values both performance and aesthetics. The product should be marketed as high-quality, versatile, and suitable for an active lifestyle, emphasizing its ability to enhance athletic performance while also being stylish and trendy.

Target Customers

The ideal customer profile for this campaign would be:

• Age Group: Millennials and Gen Z (approximately ages 18-35)
• Location: United States
• Interests: Sports, fitness, active lifestyle, social media, fashion
• Behavior: Engages with social media platforms like TikTok and Instagram, follows fitness and lifestyle influencers, participates in sports or fitness activities, values high-quality and stylish products

Illustrative examples of target customers:

1. A 25-year-old fitness enthusiast who follows workout routines on Instagram and TikTok, regularly purchases athletic wear, and participates in local sports events.
2. A 20-year-old college student who is part of a sports team, frequently shares their athletic achievements on social media, and looks up to influencers for fitness and lifestyle inspiration.
3. A 30-year-old professional who maintains an active lifestyle by going to the gym, running marathons, and staying updated with the latest fitness trends through social media.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable for promoting the product:

1. Sport-Lifestyle Athletes: Active athletes who are known for their athletic achievements and have a strong presence on social media. They should be able to create high-quality content that showcases their athleticism and lifestyle.

2. Fitness Influencers: Individuals who focus on fitness routines, workout tips, and healthy living. They often share their fitness journey and inspire their followers to lead an active lifestyle.

3. Lifestyle Influencers: Creators who blend fitness with everyday life, showcasing how they incorporate sports and fitness into their daily routines. They often have a broad appeal and can reach a wider audience.

4. Content Creators on TikTok/Reels: Influencers who are skilled at creating engaging and visually appealing short-form videos. They should have a track record of balancing visuals, sounds, commentary, and overlays to produce content that feels natural to the platform.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

1. Workout Challenges: Create a series of workout challenges that influencers can participate in and encourage their followers to join. This can include specific exercises, time-based challenges, or fitness goals.

2. Day in the Life: Have influencers share a "day in the life" video that highlights how they incorporate the product into their daily routine, from morning workouts to evening relaxation.

3. Transformation Stories: Feature influencers who share their fitness transformation stories, showcasing before-and-after results and how the product played a role in their journey.

4. Collaborative Workouts: Partner with multiple influencers to create collaborative workout videos, where they come together (virtually or in-person) to complete a workout session.

5. Product Reviews and Tutorials: Have influencers create detailed reviews and tutorials on how to use the product effectively, highlighting its features and benefits.

6. Behind-the-Scenes: Share behind-the-scenes content of influencers' training sessions, competitions, or daily activities, giving followers an inside look at their athletic lifestyle.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create engaging, aspirational content that resonates with Millennials and Gen Z.