Beauty bloggers, makeup artists, skincare experts with a strong following in Spain. Active on Instagram, TikTok, and YouTube, with a focus on beauty-related content.

Product Positioning

The user's query indicates that they are looking to promote beauty products. In the existing market, beauty products can be positioned in various ways, such as focusing on skincare, makeup, haircare, or wellness. Given the broad category, the brand can be positioned based on unique selling points like natural ingredients, cruelty-free certification, or targeting specific skin concerns (e.g., anti-aging, acne treatment).

For new products, the brand can explore fresh angles such as eco-friendly packaging, personalized beauty solutions, or tech-integrated beauty tools (e.g., smart skincare devices). These angles can help differentiate the brand in a competitive market.

Target Customers

Based on the positioning of beauty products, the ideal customer profile would include:

• Age Group: Primarily women aged 18-35, as this demographic is highly engaged with beauty trends and products.
• Location: Spain, as specified in the query.
• Interests: Individuals interested in skincare, makeup, wellness, and beauty trends.
• Lifestyle: Urban dwellers who are active on social media and follow beauty influencers for tips and product recommendations.

Illustrative examples of target customers:

1. Maria, 25: Lives in Madrid, follows beauty influencers on Instagram, and frequently purchases skincare products online.
2. Laura, 30: Resides in Barcelona, interested in eco-friendly and cruelty-free beauty products, and engages with beauty content on YouTube.
3. Ana, 22: A student in Valencia, loves experimenting with makeup and follows beauty tutorials on TikTok.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

1. Beauty Gurus: Influencers who specialize in makeup tutorials, skincare routines, and beauty product reviews. They have a dedicated following interested in beauty products.

   • Example: An Instagram influencer with a large following in Spain who regularly posts makeup tutorials and skincare tips.

2. Lifestyle Influencers: Influencers who cover a broad range of topics, including beauty, fashion, and wellness. They can introduce beauty products as part of their daily routines.

   • Example: A YouTuber who shares daily vlogs, including beauty routines and product recommendations.

3. Micro-Influencers: Influencers with a smaller but highly engaged audience. They often have a more personal connection with their followers, which can lead to higher trust and conversion rates.

   • Example: A TikTok creator with 50,000-100,000 followers who posts skincare tips and product reviews.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

1. Tutorials and How-Tos: Step-by-step makeup tutorials, skincare routines, and haircare tips using the brand's products. These can be shared on Instagram, YouTube, and TikTok.
2. Before and After: Showcasing the effectiveness of the products through before-and-after transformations. This type of content can be very engaging and shareable.
3. User-Generated Content: Encourage customers to share their own experiences and results with the products using a branded hashtag. Feature the best posts on the brand's social media channels.
4. Challenges and Giveaways: Create beauty challenges that encourage followers to participate and share their results. Host giveaways to increase engagement and attract new followers.
5. Behind-the-Scenes: Share behind-the-scenes content of product development, ingredient sourcing, and the brand's commitment to sustainability or cruelty-free practices.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience in Spain.