Beauty influencers on Instagram with a follower count between 1k to 10k, creating content related to beauty products and trends.

Product Positioning

The user's query is focused on finding beauty influencers on Instagram with a follower count between 1k to 10k. This suggests that the product or service being promoted is likely related to the beauty industry. Given the follower range, the brand may be looking to engage with micro-influencers who have a more engaged and niche audience.

In the existing market, the brand can position itself as a relatable and authentic beauty product that resonates with everyday users. Micro-influencers are known for their close-knit communities and higher engagement rates, which can be leveraged to build trust and authenticity around the product.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Age Group: Primarily 18-35 years old
• Gender: Predominantly female, but inclusive of all genders interested in beauty products
• Interests: Skincare, makeup, beauty routines, and self-care
• Behavior: Active on social media, particularly Instagram, and follows beauty trends and influencers

Illustrative examples:

1. Young Professionals: Women in their mid-20s who are looking for quick and effective beauty solutions that fit into their busy schedules.
2. College Students: Young adults who are exploring different beauty products and are influenced by social media trends.
3. Beauty Enthusiasts: Individuals who are passionate about beauty and skincare and enjoy trying out new products and sharing their experiences.

Potential Influencer Matches

Micro-Influencers (1k-10k Followers)

• Beauty Enthusiasts: Influencers who regularly post about their beauty routines, product reviews, and makeup tutorials. They can provide authentic reviews and create relatable content.
• Skincare Experts: Influencers who focus on skincare tips, product recommendations, and routines. They can help position the product as a must-have in skincare routines.
• Lifestyle Bloggers: Influencers who incorporate beauty into their broader lifestyle content, including fashion, travel, and wellness. They can showcase the product in a variety of contexts, making it appealing to a wider audience.

Content Creation Ideas

General Ideas

• Product Reviews: Honest and detailed reviews of the product, highlighting its benefits and unique features.
• Tutorials: Step-by-step makeup or skincare tutorials using the product, showing its effectiveness and ease of use.
• Before and After: Transformation posts that show the results of using the product over a period of time.

Creative Ideas

• Challenges: Create a beauty challenge that encourages followers to use the product and share their results, fostering community engagement.
• Giveaways: Collaborate with influencers to host giveaways, increasing product visibility and follower engagement.
• Behind-the-Scenes: Share behind-the-scenes content of how the product is made or the story behind the brand, creating a deeper connection with the audience.

By leveraging micro-influencers in the beauty space, the brand can build a strong, authentic presence on Instagram and effectively reach its target customers.