UK-based boxers with 10,000 to 50,000 followers, aged 18-35, active on Instagram, YouTube, or TikTok.

The product or service being promoted is likely related to boxing, given the focus on boxers as influencers. This could be anything from boxing equipment, sportswear, supplements, or even a boxing or service. The brand can be positioned as a premium or accessible option depending on the product's unique selling points. For instance, if it's high-quality boxing gloves, the positioning could emphasize durability, performance, and professional endorsement. If it's a fitness app, the focus could be on accessibility, user-friendly features, and community engagement.

Target Customers

The ideal customer profile would include:

• Age Group: 18-35 years old
• Gender: Predominantly male, but also female boxing enthusiasts
• Interests: Boxing, fitness, sports, health, and wellness
• Location: Primarily in the UK
• Lifestyle: Active, health-conscious, and interested in sports and fitness trends

Illustrative examples:

• A 25-year-old male who regularly attends boxing classes and follows boxing matches.
• A 30-year-old female who is into fitness and uses boxing as a form of high-intensity workout.
• A 20-year-old university student who is a fan of boxing and follows boxers on social media for inspiration and tips.

Potential Influencer Matches

Micro-Influencers (10,000 to 50,000 followers)

• Local Boxers: Up-and-coming boxers who have a dedicated following. They can provide authentic endorsements and have a strong connection with their audience.
• Fitness Enthusiasts: Influencers who focus on fitness and incorporate boxing into their routines. They can reach a broader audience interested in fitness and health.
• Sports Bloggers/Vloggers: Individuals who cover sports, including boxing, and have a loyal following. They can create engaging content around the product and its benefits.

How Each Type Reaches Target Customers

• Local Boxers: Their followers are likely to be boxing enthusiasts who trust their recommendations on boxing-related products.
• Fitness Enthusiasts: They can introduce the product to a wider fitness community, highlighting its benefits for overall fitness and health.
• Sports Bloggers/Vloggers: They can provide in-depth reviews and demonstrations, appealing to both casual fans and serious boxing followers.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can provide honest reviews of the product, highlighting its features and benefits.
• Tutorials and How-Tos: Videos or posts demonstrating how to use the product effectively, such as boxing techniques or workout routines.
• Behind-the-Scenes: Content showing the daily routines of boxers, including their training with the product.

Creative Ideas

• Challenge Series: Influencers can create a series of challenges using the product, encouraging their followers to participate and share their experiences.
• Collaborative Workouts: Influencers can team up with other fitness enthusiasts or boxers to create collaborative workout sessions featuring the product.
• User-Generated Content: Encourage followers to share their own content using the product, with a chance to be featured on the influencer's or brand's page.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, impactful content that resonates with boxing and fitness enthusiasts in the UK.