Influencers active in the cannabis community, focusing on wellness, lifestyle, or health. They should have a strong presence on Instagram, TikTok, and YouTube.

Product Positioning

The product in question is a cannabis brand promoting gummies. In the existing market, cannabis gummies are often positioned as a convenient, discreet, and enjoyable way to consume cannabis. They can be marketed for various purposes such as relaxation, pain relief, sleep aid, or recreational use. Given the increasing legalization and acceptance of cannabis products, positioning these gummies as a premium, high-quality product with specific benefits (e.g., organic ingredients, specific cannabinoid profiles like CBD or THC) can help differentiate them from competitors.

Target Customers

The ideal customer profile for cannabis gummies typically includes:

• Young Adults (21-35 years old): This demographic is more likely to be open to cannabis consumption and is often looking for new and trendy products.
• Health and Wellness Enthusiasts: Individuals who are interested in natural remedies and alternative health products.
• Recreational Users: People who use cannabis for leisure and relaxation.
• Medical Users: Patients who use cannabis for pain relief, anxiety, or other medical conditions.

Illustrative examples:

• A 28-year-old professional who uses cannabis gummies to unwind after a stressful day.
• A 35-year-old fitness enthusiast who prefers natural products for muscle recovery.
• A 30-year-old individual with chronic pain who uses cannabis gummies as part of their pain management routine.

Potential Influencer Matches

Health and Wellness Influencers

These influencers focus on natural and holistic health practices. They can highlight the benefits of cannabis gummies for relaxation, pain relief, and overall wellness.

Lifestyle Influencers

Lifestyle influencers who share their daily routines, including relaxation and self-care practices, can seamlessly integrate cannabis gummies into their content.

Cannabis Enthusiasts

Influencers who specialize in cannabis-related content can provide in-depth reviews and educate their audience about the benefits and uses of cannabis gummies.

Food and Beverage Influencers

These influencers can create content around the taste and quality of the gummies, perhaps incorporating them into recipes or pairing them with other foods and drinks.

Content Creation Ideas

General Ideas

• Product Reviews: Honest reviews of the gummies, discussing taste, effects, and overall experience.
• Unboxing Videos: Showcasing the packaging and first impressions of the product.
• How-To Guides: Explaining how to incorporate cannabis gummies into daily routines for relaxation or pain relief.

Creative Ideas

• Recipe Integration: Creating unique recipes that include cannabis gummies as an ingredient.
• Day in the Life: Influencers can document a day in their life, highlighting how they use the gummies for various purposes.
• Challenges: Fun challenges or experiments, such as trying the gummies for a week and documenting the effects.

By leveraging these types of influencers and content ideas, the cannabis brand can effectively reach and engage their target audience, driving awareness and sales for their gummies.