UK-based Gen Z influencers (18-24 years old) with a cheerful and relatable online presence. They should have a follower count between 600k and 1M and create content that resonates with the Gen Z demographic. They should embody a sunny and positive vibe, avoiding high-end or overtly sexy themes.

Here's an analysis of your influencer marketing campaign request:

Product Positioning

Lipton x Kodak PR package promo presents an opportunity to tap into nostalgia and visual storytelling. Lipton can be positioned as a beverage that enhances everyday moments, while Kodak represents capturing and preserving those moments. The collaboration can evoke feelings of warmth, simplicity, and shared experiences. Fresh angles could include focusing on "creating memories" or "pausing to appreciate the little things." The campaign should highlight the ease of use and accessibility of both brands, avoiding a high-end or exclusive feel.

Target Customers

The target customer is Gen Z (18-24 years old) in England. This demographic values authenticity, visual content, and relatable experiences.

• The Aspiring Photographer: Enjoys taking photos with film or digital cameras, experimenting with different filters and editing styles. They are active on Instagram and TikTok, sharing their aesthetic and seeking inspiration from others. Example: A student documenting their daily life and travels through film photography.
• The Social Butterfly: Always on the go, attending events, and hanging out with friends. They value experiences and sharing them on social media. They appreciate brands that align with their values and offer convenient, shareable products. Example: A young professional who enjoys exploring new cafes and documenting their outings with friends.
• The Comfort Seeker: Values relaxation, self-care, and creating a cozy atmosphere. They enjoy simple pleasures like a warm drink, a good book, and spending time with loved ones. They are drawn to brands that promote wellness and mindfulness. Example: A student who enjoys unwinding after a long day with a cup of tea and a good movie.

Potential Influencer Matches

• Lifestyle Vloggers: These influencers document their daily lives, sharing relatable experiences and offering a glimpse into their personal style. They can showcase how Lipton and Kodak fit into their everyday routines, creating authentic and engaging content.
• Photography Enthusiasts: These influencers are passionate about photography and share their tips, tricks, and creative projects. They can create visually appealing content that highlights the nostalgic charm of Kodak and the refreshing taste of Lipton.
• Student/University Influencers: These influencers are relatable to the target audience and can showcase the product in a student-friendly context. They can create content that highlights the convenience and affordability of Lipton and Kodak, appealing to budget-conscious students.
• DIY and Craft Influencers: These influencers can create unique and engaging content that combines Lipton and Kodak in creative ways. They can create DIY photo albums, personalized tea blends, or other crafts that appeal to the target audience's interest in creativity and self-expression.

Content Creation Ideas

• General Ideas:

  • "A Day in My Life" vlog featuring Lipton and Kodak.
  • "Photo Challenge" encouraging followers to capture everyday moments with Kodak film and share them with a branded hashtag.
  • "Cozy Night In" featuring Lipton tea, a good book, and a Kodak photo album.
  • "Friendship Goals" photo series featuring friends enjoying Lipton and capturing memories with Kodak.

• Creative Ideas:

  • Create a limited-edition Lipton tea blend inspired by Kodak film colors.
  • Host a "Nostalgia Night" event featuring vintage Kodak cameras and Lipton tea.
  • Partner with a local artist to create a mural inspired by the Lipton x Kodak collaboration.
  • Develop an augmented reality filter that allows users to add a vintage Kodak filter to their photos while holding a virtual cup of Lipton tea.