Parents, especially mothers, with children aged 3-12, active on Instagram, YouTube, and TikTok.

Product Positioning

TWOO The Wise Old Owl is a color cosmetic company targeting children. The brand can be positioned as a fun, safe, and educational cosmetic line that encourages creativity and self-expression among young children. Emphasizing the safety and non-toxic nature of the products will be crucial, as parents are the primary decision-makers for this demographic. The brand can also highlight its unique selling points, such as being cruelty-free, hypoallergenic, and easy to wash## Target Customers The ideal customer profile includes:

• Children aged 4-12: These are the primary users of the product. They are attracted to bright colors, fun packaging, and characters like the Wise Old Owl.
• Parents (primarily mothers): They are the purchasers and are concerned about the safety, quality, and educational value of the products.
• Gift buyers: Relatives and friends looking for unique and safe gifts for children.

Illustrative examples:

• A 7-year-old girl who loves playing dress-up and experimenting with makeup.
• A mother looking for safe and non-toxic makeup options for her child.
• An aunt searching for a birthday gift that is both fun and educational.

Potential Influencer Matches

• Mommy Bloggers/Vloggers: These influencers can reach parents who are looking for safe and fun products for their children. They can create content around unboxing, product reviews, and tutorials.
• Kid Influencers: Young influencers who are popular among children can demonstrate the products in a fun and engaging way. They can create makeup tutorials, role-playing videos, and creative challenges.
• Educational Influencers: Influencers who focus on educational content for children can highlight the creative and developmental benefits of using the products.

Content Creation Ideas

• Unboxing Videos: Influencers can create excitement by unboxing the products and showcasing the fun packaging and colors.
• Makeup Tutorials: Simple and creative makeup tutorials that children can follow along with.
• Creative Challenges: Influencers can host challenges where children create their own makeup looks and share them on social media.
• Educational Content: Videos that incorporate fun facts about colors, creativity, and self-expression, tying in the Wise Old Owl character.
• Parental Reviews: Content where parents discuss the safety, quality, and educational value of the products, providing peace of mind to other parents.

By leveraging these strategies, TWOO The Wise Old Owl can effectively reach and engage its target audience, creating a strong brand presence in the children's cosmetic market.