Micro-influencers who are disabled or advocates, based in the Czech Republic, creating content for the disabled community.

Product Positioning

The dating app for disabled individuals in the Czech market can be positioned as an inclusive and empowering platform that fosters meaningful connections. It can emphasize its unique focus on accessibility and community support, distinguishing itself from mainstream dating apps. Highlighting features that cater specifically to the needs of disabled users, such as enhanced accessibility options and a supportive community environment, can create a strong product/market fit.

Target Customers

The ideal customer profile includes disabled individuals in the Czech Republic who are seeking romantic relationships or companionship. These customers value inclusivity, accessibility, and a sense of belonging. Examples of target customers might include:

• Young adults with disabilities looking for their first romantic relationship.
• Middle-aged individuals who have acquired disabilities and are re-entering the dating scene.
• Disabled individuals who are active in advocacy or community groups and value platforms that support their lifestyle.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-influencers with Disabilities: These influencers can authentically connect with the target audience by sharing personal experiences and promoting the app as a tool for empowerment and connection.

• Advocacy and Accessibility Influencers: Influencers who focus on disability rights and accessibility can highlight the app's inclusive features and foster trust within the community.

• Lifestyle Influencers in the Czech Republic: Influencers who focus on lifestyle content and have a diverse audience can introduce the app to a broader audience, emphasizing its unique value proposition.

Content Creation Ideas

• Personal Stories and Testimonials: Share success stories from users who have found meaningful connections through the app. This content can be shared as videos or written testimonials.

• Accessibility Features Showcase: Create content that highlights the app's accessibility features, demonstrating how they cater to the needs of disabled users.

• Community Engagement Campaigns: Launch campaigns that encourage users to share their experiences and stories, fostering a sense of community and belonging.

• Collaborative Content with Influencers: Partner with influencers to create content that discusses the challenges and triumphs of dating with a disability, positioning the app as a supportive tool in this journey.