Influencers who are based in the UAE and focus on educational and career-related content. They should have a following that includes individuals interested in education and career growth. Both macro and micro influencers are suitable.

Product Positioning

The product in question is a paid online educational institution. In the UAE market, this can be positioned as a premium, accessible, and flexible learning solution catering to both students and professionals seeking to advance their education and career prospects. Emphasize the quality of education, the expertise of the faculty, and the convenience of online learning.

Target Customers

The ideal customer profile includes:

• Students: High school graduates looking to pursue higher education online.
• Working Professionals: Individuals seeking to upskill or reskill to advance their careers.
• Parents: Those looking for reputable online educational options for their children.
• Expats: Foreign nationals residing in the UAE who prefer online education due to flexibility and accessibility.

Illustrative examples:

• A high school graduate in Dubai looking for an affordable and flexible online degree program.
• A mid-career professional in Abu Dhabi aiming to gain new certifications to enhance their job prospects.
• An expat parent in Sharjah seeking quality online education for their child.

Potential Influencer Matches

Macro Influencers

• Educational Experts: Influencers with a large following who are known for their expertise in education and career development. They can provide credibility and reach a broad audience.
• Career Coaches: Influencers who focus on career advice and professional development. They can attract working professionals looking to advance their careers.

Micro Influencers

• Student Bloggers/Vloggers: Students who share their educational journeys and experiences. They can connect with potential students on a personal level.
• Parenting Influencers: Parents who focus on educational content for their children. They can appeal to other parents looking for reliable online education options.
• Expat Community Leaders: Influencers within the expat community who share resources and tips for living in the UAE. They can reach expats looking for flexible education solutions.

Content Creation Ideas

General Ideas

• Success Stories: Share testimonials and success stories of students and professionals who have benefited from the online institution.
• Expert Interviews: Conduct interviews with faculty members and industry experts to highlight the quality of education and career opportunities.
• Virtual Campus Tours: Create virtual tours of the online platform, showcasing its features and ease of use.

Creative Ideas

• Day in the Life: Collaborate with influencers to create "Day in the Life" videos showing how they balance their studies or professional development with their daily routines.
• Interactive Q&A Sessions: Host live Q&A sessions with influencers where potential students and parents can ask questions about the online institution.
• Challenges and Contests: Launch challenges or contests where participants can win scholarships or free courses by sharing their educational goals and aspirations.

By leveraging these strategies, the online educational institution can effectively reach and engage its target audience in the UAE.