Influencers who are based in Frankfort, Indiana, and have a focus on beauty, well-being, and self-care. They should be associated with indoor tanning salons and create content related to beauty and self-care.

Product Positioning

The query suggests a focus on indoor tanning salons in Frankfort, Indiana, with an emphasis on beauty, well-being, and self-care. This positions the product or service within the beauty and wellness industry, targeting individuals who prioritize their appearance and overall health. The brand can be positioned as a premium provider of indoor tanning services that not only enhance beauty but also promote a sense of well-being and self-care.

Target Customers

The ideal customer profile for this product includes:

• Age Group: Primarily adults aged 18-45 who are interested in maintaining a tanned appearance year-round.
• Gender: Both men and women, though there may be a slight skew towards women.
• Lifestyle: Individuals who are health-conscious, beauty-oriented, and invest in self-care routines.
• Location: Residents of Frankfort, Indiana, and surrounding areas.
• Interests: Beauty treatments, wellness activities, fitness, and fashion.

Illustrative examples:

• A 25-year-old woman who regularly visits beauty salons and gyms, follows beauty influencers on social media, and is always on the lookout for new self-care trends.
• A 35-year-old man who values his appearance, frequents wellness centers, and enjoys maintaining a year-round tan.

Potential Influencer Matches

Local Beauty and Wellness Influencers

Influencers who are based in or near Frankfort, Indiana, and have a following interested in beauty and wellness. They can provide authentic reviews and testimonials about the tanning salon.

Fitness Influencers

Fitness enthusiasts who promote a healthy lifestyle and appearance. They can highlight the benefits of tanning as part of a comprehensive self-care routine.

Lifestyle Bloggers

Bloggers who cover a wide range of topics including beauty, wellness, and self-care. They can create detailed blog posts and social media content about their experience with the tanning salon.

Micro-Influencers

Local micro-influencers with a smaller but highly engaged following. They can offer a more personal and relatable endorsement of the tanning salon.

Content Creation Ideas

General Ideas

• Before and After Photos: Showcasing the results of tanning sessions.
• Testimonials and Reviews: Sharing personal experiences and benefits of using the tanning salon.
• Tutorials and Tips: Providing tips on how to maintain a tan and the best self-care practices.

Creative Ideas

• Self-Care Routine Videos: Influencers can create videos showing their entire self-care routine, including a visit to the tanning salon.
• Seasonal Campaigns: Content themed around different seasons, such as "Get Your Summer Glow" or "Maintain Your Winter Tan."
• Collaborative Giveaways: Partnering with influencers for giveaways that include free tanning sessions or self-care packages.
• Behind-the-Scenes Content: Showcasing the salon's facilities, staff, and the tanning process to build trust and transparency.

By leveraging these strategies, the brand can effectively reach its target audience and position itself as a leader in the beauty and wellness industry in Frankfort, Indiana.