Beauty content creators who focus on makeup reviews and unboxing videos. They should have a dedicated following interested in beauty and makeup products.

and skin-friendly ingredients. For new products, the brand can highlight unique selling points like innovative formulas, eco-friendly packaging, or exclusive collaborations with well-known makeup artists.

Target Customers

The ideal customer profile for this makeup product would be:

• Age Group: Primarily 18-35 years old
• Gender: Predominantly female, but inclusive of all genders
• Interests: Makeup, beauty trends, skincare, fashion
• Behavior: Active on social media, follows beauty influencers, frequently purchases beauty products online
• Income Level: Middle to high income, willing to spend on quality beauty products

Illustrative examples of target customers:

1. A 25-year-old woman who follows beauty trends on Instagram and YouTube, frequently buys new makeup products, and enjoys experimenting with different looks.
2. A 30-year-old professional who prefers high-quality, long-lasting makeup for daily use and special occasions.
3. A 22-year-old college student who loves watching makeup tutorials and reviews, and often purchases products recommended by influencers.

Potential Influencer Matches

Beauty Content Creators

These influencers specialize in makeup reviews, tutorials, and unboxing videos. They have a dedicated following of beauty enthusiasts who trust their opinions and recommendations.

Makeup Artists

Professional makeup artists who share their expertise and product recommendations can lend credibility to the brand. Their followers are often looking for professional advice and high-quality products.

Lifestyle Influencers

Influencers who cover a broad range of topics, including beauty, fashion, and wellness, can help reach a wider audience. Their followers are interested in overall lifestyle improvements and are likely to be interested in beauty products.

Micro-Influencers

Influencers with smaller but highly engaged followings can create a more personal connection with their audience. They often have a niche focus and can provide authentic and relatable content.

Content Creation Ideas

Makeup Reviews

Detailed reviews of the makeup products, highlighting their features, benefits, and performance. Comparisons with other popular products can also be included.

Unboxing Videos

Exciting unboxing videos showcasing the packaging, first impressions, and initial thoughts on the products. These videos can create anticipation and interest among viewers.

Tutorials and How-Tos

Step-by-step makeup tutorials using the products, demonstrating different looks and techniques. These can range from everyday makeup to more elaborate, creative looks.

Challenges and Trends

Participating in or creating makeup challenges and trends that are popular on social media. This can increase visibility and engagement.

Behind-the-Scenes Content

Sharing behind-the-scenes content of product development, photoshoots, or collaborations with makeup artists. This can build a deeper connection with the audience and create a sense of exclusivity.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target customers, driving awareness and sales for the makeup products.