Influencers aged 18-35, interested in technology, lifestyle, or fashion, active on Instagram, TikTok, and YouTube.

Product Positioning

The product, mobile covers, can be positioned as both a functional and fashion accessory. In the existing market, mobile covers are not only used for protection but also as a means of personal expression. To stand out, the brand could focus on unique designs, eco-friendly materials, or customizable options. Highlighting durability, style, and personalization can create a strong product/market fit.

Target Customers

The ideal customer profile for mobile covers includes:

• Tech-savvy individuals: People who frequently upgrade their devices and are interested in the latest tech accessories.
• Fashion-conscious consumers: Individuals who view their phone as an extension of their personal style and are interested in trendy designs.
• Environmentally conscious buyers: Customers who prefer sustainable products and are willing to pay a premium for eco-friendly materials.

Illustrative examples include young professionals, college students, and environmentally aware consumers.

Potential Influencer Matches

• Tech influencers: These influencers can showcase the product's protective features and compatibility with the latest devices, appealing to tech-savvy audiences.
• Fashion influencers: They can highlight the design and style aspects, reaching fashion-conscious consumers who are interested in accessorizing their devices.
• Eco-friendly influencers: Influencers focused on sustainability can promote the eco-friendly aspects of the product, attracting environmentally conscious buyers.

Content Creation Ideas

• Unboxing and Review Videos: Tech influencers can create detailed unboxing and review videos, highlighting the product's features and benefits.
• Style Guides: Fashion influencers can create content showing how to match mobile covers with different outfits or accessories.
• Sustainability Stories: Eco-friendly influencers can share stories about the materials used and the brand's commitment to sustainability.
• Customization Challenges: Encourage influencers to create and share their own custom designs, engaging their audience in a creative way.

These content ideas can help the brand reach a wider audience and create engaging, shareable content.