Mothers aged 25-40 in Delhi, active on Instagram, YouTube, and Facebook, creating content around parenting, child development, educational activities, and family life.

Product Positioning

The product or service being promoted is likely related to early childhood development, educational tools, and activities that keep children engaged and learning. In the existing market, this product can be positioned as a premium offering that supports the holistic development of children aged 5-10 years. Emphasize the educational value, safety, and engagement aspects of the product to appeal to mothers in Delhi, India.

Target Customers

The ideal customer profile includes:

• Mothers aged 25-40 years
• Residing in Delhi, India
• Having children aged 5-10 years
• Interested in educational and developmental products for their children
• Likely to be active on social media platforms and parenting forums

Illustrative examples:

1. A 30-year-old mother who is a working professional and seeks quality educational tools to support her child's learning at home.
2. A 35-year-old stay-at-home mother who is actively involved in her child's early education and looks for engaging activities to keep her child occupied.
3. A 28-year-old mother who frequently participates in online parenting communities and values recommendations from other parents.

Potential Influencer Matches

1. Parenting Bloggers/Vloggers: Influencers who share their parenting journey, tips, and product reviews. They can create content around how the product helps in their child's development and learning.
2. Educational Experts: Influencers with a background in early childhood education who can provide expert opinions on the product's educational value.
3. Local Celebrities/Personalities: Influencers based in Delhi who have a significant following among parents and can promote the product through relatable content.
4. Mommy Influencers: Mothers who actively share their daily life, parenting experiences, and product recommendations on social media platforms like Instagram and YouTube.

Content Creation Ideas

1. Product Reviews and Demonstrations: Videos or blog posts showcasing how the product is used and its benefits for children's development.
2. Educational Tips and Activities: Content that provides parents with ideas on how to use the product for various educational activities at home.
3. User-Generated Content: Encourage customers to share their experiences and creative ways of using the product, which can be featured on the brand's social media channels.
4. Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to engage with the brand and try the product.
5. Live Q&A Sessions: Host live sessions with educational experts or influencers to answer parents' questions about early childhood development and the product's role in it.
6. Storytelling: Share stories of real-life customers and how the product has positively impacted their children's learning and development.

By leveraging these strategies, the brand can effectively reach and engage with the target audience, driving awareness and adoption of the product.