Parent influencers with experience in addiction recovery, active on Instagram/Facebook/YouTube, sharing personal stories and family support content.

Product Positioning

The addiction recovery coaching service is positioned as a support system for families dealing with a child's addiction. This service can be positioned as a compassionate and knowledgeable resource that provides guidance, support, and strategies to help families navigate the challenges of addiction recovery. Emphasizing the service's expertise in family dynamics and addiction recovery can differentiate it from other general recovery services.

Target Customers

The ideal customer profile includes families who are currently struggling with a child's addiction. These families are likely seeking support, guidance, and effective strategies to help their child recover. They may be parents, guardians, or close relatives who are actively involved in the child's life and are looking for ways to improve the family dynamic and support the child's recovery journey.

Examples of target customers:

• Parents of teenagers or young adults who are facing addiction issues
• Guardians or relatives who are responsible for a child with addiction
• Families who have tried other recovery methods and are seeking a more family-oriented approach

Potential Influencer Matches

1. Parenting Influencers: These influencers often have a following of parents who are interested in family-related content. They can share personal stories or experiences related to addiction recovery, making the service relatable and trustworthy.

2. Mental Health Advocates: Influencers who focus on mental health awareness can help destigmatize addiction and promote the service as a supportive resource for families.

3. Family Lifestyle Bloggers: These influencers can create content around family dynamics and the importance of supporting each other through difficult times, aligning with the service's goals.

4. Recovery and Wellness Influencers: Individuals who have personal experience with addiction recovery can provide authentic testimonials and share the benefits of involving the whole family in the recovery process.

Content Creation Ideas

• Personal Stories and Testimonials: Share real-life stories from families who have benefited from the service, highlighting the positive impact on their family dynamics and the child's recovery journey.

• Educational Content: Create informative posts or videos about the signs of addiction, the importance of family support, and strategies for effective communication within the family.

• Interactive Q&A Sessions: Host live sessions with experts or influencers where families can ask questions and receive advice on dealing with addiction and supporting their loved ones.

• Collaborative Challenges: Partner with influencers to create challenges that encourage families to engage in activities that strengthen their bond and support recovery, such as family game nights or wellness activities.

• Awareness Campaigns: Develop campaigns that focus on breaking the stigma around addiction and promoting the importance of family involvement in recovery.