Influencers should be sports or fitness enthusiasts, preferably with experience in pickleball or similar sports. They should have a strong presence on social media platforms, particularly Instagram and TikTok.

Product Positioning

To effectively position a product or service related to pickleball in France, it is essential to consider the growing popularity of the sport. Pickleball is often seen as an accessible and social sport, appealing to a wide demographic, including families, young adults, and retirees. Positioning the product as a fun, community-oriented activity can resonate well with potential customers.

For new products, consider emphasizing unique features such as eco-friendly materials, innovative designs, or community engagement initiatives. Highlighting local partnerships or events can also create a strong connection with the target market.

Target Customers

The ideal customer profile for a pickleball-related product in France may include:

• Active Families: Parents looking for engaging activities to enjoy with their children, promoting health and social interaction.

• Young Adults: Individuals aged 18-35 who are interested in fitness and social sports, often seeking new trends and experiences.

• Retirees: Older adults looking for low-impact sports that promote physical activity and socialization, often in community settings.

• Sports Enthusiasts: Individuals who are already engaged in racquet sports or fitness activities and are looking to diversify their interests.

Potential Influencer Matches

To effectively reach the identified target customers, consider collaborating with the following types of influencers:

• Fitness Influencers: These influencers can showcase the health benefits of pickleball, appealing to active families and young adults. Their content can include workout routines, tips for beginners, and personal experiences with the sport.

• Lifestyle Influencers: Influencers who focus on family activities or social events can highlight pickleball as a fun family outing or a great way to meet new people, targeting both families and retirees.

• Local Sports Figures: Collaborating with local athletes or coaches can lend credibility and attract sports enthusiasts. They can provide insights into the sport and promote local pickleball events.

• Community Influencers: Individuals who are active in local community groups or social media can help promote pickleball as a community activity, appealing to retirees and families looking for social engagement.

Content Creation Ideas

To create engaging content that aligns with the brand and has the potential to go viral, consider the following ideas:

• How-to Guides: Create video tutorials on the basics of pickleball, targeting beginners and families looking to learn together.

• Challenge Videos: Launch a pickleball challenge on social media, encouraging users to share their experiences and tag friends, fostering community engagement.

• Event Highlights: Document local pickleball tournaments or community events, showcasing the sport's social aspect and encouraging participation.

• User-Generated Content: Encourage customers to share their pickleball experiences on social media, creating a sense of community and authenticity around the brand.

• Health Benefits Series: Develop content that discusses the physical and mental health benefits of playing pickleball, appealing to fitness enthusiasts and retirees.

By focusing on these strategies, the marketing campaign can effectively engage the target audience and promote the product in a meaningful way.