Influencers interested in spirituality, travel, or technology, aged 25-45, with a presence on Instagram, YouTube, or Facebook.

Product Positioning

Darshan is positioned as a religious tourism tech platform that offers a comprehensive, hassle-free solution for spiritual journeys. In the existing market, it can be positioned as an innovative and tech-savvy alternative to traditional religious tourism services. The platform's unique selling proposition is its end-to-end tech-based solution, which simplifies the planning and execution of spiritual trips, making it appealing to tech-savvy individuals seeking convenience and a seamless experience.

Target Customers

The ideal customer profile for Darshan includes:

• Tech-Savvy Pilgrims: Individuals who are comfortable using technology to enhance their travel experiences, particularly those interested in religious tourism.
• Spiritual Seekers: People who are on a quest for spiritual growth and are looking for organized and enriching spiritual journeys.
• Busy Professionals: Individuals with limited time who seek a streamlined and efficient way to plan their spiritual travels.
• Elderly Travelers: Older adults who may appreciate the convenience and support offered by a tech-based platform for their spiritual journeys.

Potential Influencer Matches

• Spiritual and Religious Influencers: These influencers can connect with audiences interested in spiritual growth and religious tourism. They can share personal experiences and insights about using Darshan for spiritual journeys.

• Travel Bloggers and Vloggers: Influencers who focus on travel can highlight the convenience and unique features of Darshan, appealing to their audience's interest in exploring new destinations with ease.

• Tech Enthusiasts: Influencers who focus on technology can showcase the platform's innovative features, appealing to tech-savvy individuals looking for modern solutions to traditional travel challenges.

• Lifestyle Influencers: These influencers can integrate Darshan into broader lifestyle content, emphasizing the platform's role in enhancing personal well-being and spiritual fulfillment.

Content Creation Ideas

• Virtual Pilgrimage Tours: Create content that offers virtual tours of popular pilgrimage sites, showcasing how Darshan can enhance the experience.

• User Testimonials and Stories: Share stories and testimonials from users who have successfully used Darshan for their spiritual journeys, highlighting the platform's benefits.

• Behind-the-Scenes Tech Features: Develop content that delves into the technology behind Darshan, explaining how it simplifies and enhances the travel planning process.

• Spiritual Journey Planning Tips: Offer tips and advice on planning a spiritual journey, positioning Darshan as the go-to platform for organizing such trips.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer questions about using Darshan, providing real-time engagement with potential users.