Fashion and lifestyle influencers, aged 18-35, both genders, urban locations, strong social media presence, particularly on Instagram and TikTok.

Product Positioning

To effectively position sunglasses on the market, it is essential to highlight unique selling propositions such as style, UV protection, durability, and affordability. Given the competitive landscape, focusing on niche markets like eco-friendly materials, fashion-forward designs, or specialized sports sunglasses can create a distinct brand identity. Emphasizing lifestyle aspects, such as travel, outdoor activities, or urban fashion, can also resonate with potential customers.

Target Customers

The ideal customer profile for sunglasses can be segmented into several categories:

• Fashion Enthusiasts: Individuals aged 18-35 who prioritize style and trends. They often follow fashion influencers and are active on social media platforms like Instagram and TikTok.

• Outdoor Adventurers: Customers who engage in activities like hiking, biking, or beach outings. They value functionality and durability in sunglasses, often seeking brands that emphasize performance.

• Eco-Conscious Consumers: Shoppers who prefer sustainable products. They are likely to support brands that use recycled materials or have environmentally friendly practices.

• Health-Conscious Individuals: Customers who are aware of UV protection and eye health. They may be older adults or parents looking for protective eyewear for themselves and their children.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fashion Influencers: These influencers can showcase sunglasses as part of trendy outfits, appealing to fashion enthusiasts. Their content can include styling tips, lookbooks, and seasonal collections.

• Outdoor and Adventure Influencers: Collaborating with influencers who focus on outdoor activities can help promote the durability and functionality of the sunglasses. They can create content around hiking trips, beach days, or sports events.

• Sustainability Advocates: Partnering with eco-conscious influencers can attract customers who prioritize sustainable products. They can highlight the brand's commitment to the environment and share the story behind the materials used.

• Health and Wellness Influencers: These influencers can educate their audience about the importance of UV protection and eye health, making them ideal for promoting sunglasses that offer these benefits.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Style Challenges: Create a campaign where influencers style sunglasses with different outfits, encouraging followers to participate and share their looks.

• Adventure Vlogs: Collaborate with outdoor influencers to produce vlogs showcasing sunglasses in action during various activities, emphasizing their durability and style.

• Sustainability Stories: Share behind-the-scenes content about the production process, highlighting eco-friendly practices and materials used in the sunglasses.

• Health Tips: Develop informative content around eye health, including tips on UV protection and the benefits of wearing sunglasses, featuring testimonials from health influencers.

• User-Generated Content: Encourage customers to share their photos wearing the sunglasses with a specific hashtag, creating a community around the brand and increasing visibility.

By focusing on these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving sales and brand awareness.