Travel, family, and adventure influencers active on Instagram, YouTube, and TikTok. They should be able to create engaging visual content that showcases the park's attractions.

Product Positioning

The product in question is a water and amusement park located in Sonipat. This type of attraction can be positioned as a family-friendly destination offering a mix of water-based activities and amusement rides. The park can be marketed as an ideal spot for day trips, weekend getaways, and special events like birthdays and corporate outings. Emphasizing unique features such as thrilling rides, safety measures, and amenities like food courts and rest areas can help differentiate it from competitors.

Target Customers

The ideal customer profile for a water and amusement park in Sonipat would include:

• Families with Children: Parents looking for a fun and safe environment to entertain their kids.
• Young Adults and Teenagers: Groups of friends seeking adventure and excitement.
• Corporate Groups: Companies planning team-building activities or corporate outings.
• Tourists and Visitors: People visiting Sonipat who are looking for local attractions.

Illustrative examples:

• A family of four with children aged 5 and 10, looking for a weekend activity.
• A group of college students planning a day out during their summer break.
• A corporate team of 20 employees organizing a team-building event.

Potential Influencer Matches

Family and Parenting Influencers

These influencers can reach families with children by showcasing the park as a safe and enjoyable destination for family outings. They can create content around family-friendly activities, safety measures, and amenities.

Travel and Lifestyle Influencers

Travel bloggers and lifestyle influencers can attract tourists and visitors by highlighting the park as a must-visit destination in Sonipat. They can create travel guides, vlogs, and photo diaries showcasing their experience.

Adventure and Thrill-Seeker Influencers

Influencers who focus on adventure and thrill-seeking activities can appeal to young adults and teenagers. They can create content around the most exciting rides and attractions, sharing their adrenaline-pumping experiences.

Corporate and Event Planning Influencers

These influencers can target corporate groups by promoting the park as an ideal venue for team-building activities and corporate events. They can create content around event planning, corporate outings, and team-building exercises.

Content Creation Ideas

General Ideas

• Day in the Life: Influencers can document a full day at the park, showcasing various rides, attractions, and amenities.
• Safety First: Content focusing on the safety measures in place, reassuring parents and corporate planners.
• Behind the Scenes: A look at the operations and maintenance of the park, providing an insider's view.

Creative Ideas

• Ride Challenges: Influencers can take on ride challenges, rating the thrill level and sharing their reactions.
• Family Fun Day: A series of posts or videos showing a family enjoying different aspects of the park, from rides to food.
• Event Highlights: Coverage of special events or themed days at the park, attracting different customer segments.
• Interactive Stories: Using Instagram or Facebook stories to create interactive polls and quizzes about the park's attractions.

By leveraging these influencer types and content ideas, the water and amusement park in Sonipat can effectively reach and engage its target audience, driving more visitors and enhancing its market presence.