Arts enthusiasts in Ireland with 1,000+ followers and 5%+ engagement.

Product Positioning

The brand or service is focused on the arts, including theatre, visual art, film, music, and literature. In the existing market, this can be positioned as a cultural and creative hub that appeals to individuals with a passion for the arts. The brand can leverage the rich cultural heritage and vibrant arts scene in Ireland to establish itself as a leading voice in the arts community. By highlighting unique artistic collaborations, events, and content, the brand can differentiate itself and attract a dedicated audience.

Target Customers

The ideal customer profile includes individuals who are passionate about the arts and culture. These customers are likely to be:

• Young adults and professionals aged 18-35 who actively participate in or follow the arts scene.
• Students and academics with a focus on arts and humanities.
• Art enthusiasts and collectors who appreciate diverse forms of artistic expression.
• Cultural tourists interested in exploring Ireland's artistic offerings.

Illustrative examples include a university student studying literature, a young professional attending theatre performances, or a tourist visiting art galleries and film festivals in Ireland.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers: With a minimum of 1,000 followers and a 5% engagement rate, these influencers have a close-knit community and can create authentic connections with their audience. They are likely to have a niche focus on specific art forms, such as theatre or visual arts, and can provide in-depth insights and recommendations.

• Art and Culture Bloggers: Influencers who write about arts and culture can reach audiences interested in detailed reviews, interviews, and event coverage. They can help position the brand as a thought leader in the arts community.

• Creative Professionals: Artists, musicians, filmmakers, and writers who have a following can showcase the brand's offerings through their creative work, reaching audiences who admire their craft.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content topics and ideas:

• Behind-the-Scenes Content: Share exclusive behind-the-scenes footage of art exhibitions, theatre productions, or film shoots to engage audiences with insider perspectives.

• Artist Collaborations: Feature collaborations with local artists or influencers to create unique content, such as joint art projects or live performances.

• Interactive Challenges: Launch creative challenges or contests that encourage audience participation, such as a short film competition or a visual art challenge.

• Storytelling Series: Develop a series of stories or interviews with artists and cultural figures, highlighting their journeys and contributions to the arts.

By implementing these strategies, the brand can effectively engage with its target audience and establish a strong presence in the arts community.