Influencers in finance, savings, and affiliate marketing niches, active on Instagram, YouTube, and TikTok, with a following among people aged 18-35.

Product Positioning

The product is a cashback and affiliate marketing app. This type of app can be positioned as a financial tool that helps users save money on their purchases and earn rewards through affiliate links. The app can be marketed as a smart shopping companion that maximizes savings and provides a seamless user experience. Emphasizing the ease of use, variety of cashback offers, and the potential for significant savings can help differentiate it from competitors.

Target Customers

The ideal customer profile for a cashback and affiliate marketing app includes:

• Young Professionals: Individuals aged 25-35 who are tech-savvy and looking for ways to save money on their purchases.
• Budget-Conscious Shoppers: People who are always on the lookout for deals and discounts to maximize their savings.
• Online Shoppers: Consumers who frequently shop online and are interested in earning cashback on their purchases.
• Students: College and university students who are managing tight budgets and are interested in earning rewards for their spending.

Illustrative examples:

• A 28-year-old software engineer who shops online for electronics and clothing.
• A 22-year-old college student who buys textbooks and other essentials online.
• A 30-year-old marketing professional who frequently travels and books flights and hotels online.

Potential Influencer Matches

Types of Influencers

1. Finance Bloggers/Vloggers: Influencers who focus on personal finance, budgeting, and saving money. They can create content around how the app helps users save money and manage their finances better.
2. Lifestyle Influencers: Influencers who cover a wide range of topics including shopping, travel, and daily life. They can showcase how they use the app in their everyday lives to earn cashback and save money.
3. Tech Reviewers: Influencers who review apps and tech products. They can provide detailed reviews of the app's features and benefits, highlighting its user-friendly interface and the variety of cashback offers available.
4. Student Influencers: College students or recent graduates who have a following among their peers. They can promote the app as a great tool for students to save money on their purchases.

How Each Type Reaches Target Customers

• Finance Bloggers/Vloggers: Their audience is already interested in financial tools and tips, making them a perfect match for promoting a cashback app.
• Lifestyle Influencers: They have a broad audience that includes young professionals and budget-conscious shoppers, making their endorsements highly effective.
• Tech Reviewers: Their detailed reviews can build trust and credibility, encouraging tech-savvy users to try the app.
• Student Influencers: They can reach a younger audience, particularly students who are looking for ways to save money.

Content Creation Ideas

General Ideas

• How-To Guides: Step-by-step guides on how to use the app to earn cashback and maximize savings.
• User Testimonials: Stories from real users about how much money they have saved using the app.
• Comparison Videos: Comparing the app with other cashback and affiliate marketing apps to highlight its unique features and benefits.

Creative Ideas

• Savings Challenges: Influencers can create challenges where they try to save a certain amount of money using the app over a month and share their progress with their followers.
• Shopping Hauls: Influencers can do shopping hauls where they show what they bought and how much cashback they earned using the app.
• Collaborative Giveaways: Partner with influencers to run giveaways where followers can win cashback rewards or gift cards by downloading and using the app.
• Behind-the-Scenes: Influencers can share behind-the-scenes content of how they use the app in their daily lives, making the content more relatable and engaging.

By leveraging these strategies, the cashback and affiliate marketing app can effectively reach its target audience and drive user engagement and downloads.