Business professionals, entrepreneurs, or individuals in the faith-based community who are active on social media platforms and share content related to business, faith, and personal development. They should have a genuine interest in integrating Christian values into their professional lives.

Product Positioning

A "Christian business book" can be positioned in several ways, depending on the specific content of the book. It could be positioned as:

• A guide to ethical business practices: Emphasizing integrity, fairness, and social responsibility in business dealings.
• A source of spiritual inspiration for entrepreneurs: Focusing on finding purpose and meaning in work, and aligning business goals with Christian values.
• A practical handbook for business success: Offering actionable strategies and advice, grounded in biblical principles.
• A leadership manual: Providing guidance on leading with humility, compassion, and a servant's heart.

Fresh angles could include focusing on specific industries (e.g., Christian healthcare, Christian finance), addressing contemporary business challenges (e.g., navigating AI ethically, building a diverse and inclusive workplace), or highlighting the stories of successful Christian business leaders.

Target Customers

The ideal customer profile for a Christian business book includes:

• Christian entrepreneurs: Individuals who own or aspire to own a business and want to integrate their faith into their work.
  • Example: A young professional starting a tech company who wants to build a values-driven culture.
• Christian business leaders: Managers and executives who seek to lead with integrity and purpose.
  • Example: A CEO of a manufacturing company who wants to improve employee morale and engagement through faith-based initiatives.
• Christian professionals: Employees in various industries who want to live out their faith in the workplace.
  • Example: A marketing manager who wants to use their skills to promote ethical and socially responsible products.
• Seminary students and ministry leaders: Individuals seeking to understand the intersection of faith and business.
  • Example: A seminary student who wants to explore how to apply biblical principles to organizational leadership.

Potential Influencer Matches

• Christian business leaders: CEOs, founders, and executives who are openly Christian and share their faith journey. They can provide credibility and real-world examples.
• Christian authors and speakers: Individuals who have written books or given talks on faith, leadership, or business. They can offer expertise and thought leadership.
• Christian pastors and ministry leaders: Pastors and leaders with a strong online presence who can connect the book's message to spiritual principles.
• Christian lifestyle influencers: Influencers who share their faith and values in their daily lives and can integrate the book into their content.
• Business coaches and consultants: Professionals who provide business advice and coaching from a Christian perspective.

Content Creation Ideas

• General Ideas:

  • Book reviews and summaries.
  • Interviews with the author.
  • Live Q&A sessions with the author and influencers.
  • Blog posts and articles on related topics.
  • Social media challenges and contests.
  • Case studies of successful Christian businesses.
  • Infographics and quote graphics.

• Creative Ideas:

  • A series of short videos featuring Christian business leaders sharing their favorite lessons from the book.
  • A podcast episode discussing the book's themes with a panel of experts.
  • A virtual book club where readers can discuss the book and share their insights.
  • A social media campaign encouraging followers to share how they integrate their faith into their work.
  • Create shareable graphics with quotes from the book overlaid on inspiring images.
  • Partner with a Christian business to offer a free webinar or workshop based on the book's content.