Beauty and fashion influencers with a focus on visual content, active on Instagram and TikTok.

Product Positioning

The product in question is contact lenses, which are typically positioned as a vision correction solution with added benefits such as comfort, convenience, and aesthetic appeal. In the context of influencers who have represented "flowerknows," a brand known for its whimsical and artistic makeup products, the contact lenses can be positioned as a fashion accessory that complements creative and expressive makeup looks. This positioning can appeal to consumers who are interested in enhancing their personal style and experimenting with different looks.

Target Customers

The ideal customer profile for this product includes:

• Young Adults (18-30 years old): Individuals in this age group are often more open to experimenting with their appearance and are active on social media platforms where influencer marketing is prevalent.
• Fashion and Beauty Enthusiasts: People who follow beauty trends and are interested in makeup and fashion are likely to be interested in contact lenses as a part of their overall look.
• Creative Individuals: Those who enjoy expressing themselves through unique and artistic styles, similar to the aesthetic promoted by "flowerknows."

Potential Influencer Matches

• Beauty Influencers: These influencers can showcase how the contact lenses enhance makeup looks, providing tutorials and reviews that highlight the product's aesthetic benefits.
• Fashion Influencers: They can integrate the contact lenses into their fashion content, demonstrating how the lenses can complement various outfits and styles.
• Lifestyle Influencers: By incorporating the lenses into their daily routines, these influencers can emphasize the convenience and comfort of the product, appealing to a broader audience.

Content Creation Ideas

• Makeup Tutorials: Create step-by-step guides on how to achieve specific looks using the contact lenses, focusing on themes that align with the "flowerknows" aesthetic.
• Before and After Transformations: Showcase the dramatic effect of the lenses on overall appearance, encouraging viewers to try them for a noticeable change.
• Fashion Lookbooks: Develop content that pairs the lenses with different outfits, highlighting their versatility as a fashion accessory.
• User-Generated Content Campaigns: Encourage followers to share their own looks using the lenses, creating a community-driven marketing approach that leverages social proof.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving interest and sales for the contact lenses.