Educational and career-focused influencers based in UAE or Africa. They should be real individuals who create content related to education, career development, and online learning.

Product Positioning

The product in question is a paid online educational institution. This type of service can be positioned as a premium, accessible, and flexible educational solution for individuals seeking to advance their careers or gain new skills. Given the focus on education and career development, the institution can highlight its high-quality curriculum, expert instructors, and the potential for students to achieve significant career advancements or transitions.

Target Customers

The ideal customer profile for this online educational institution would include:

• Young Professionals: Individuals in their 20s and 30s looking to enhance their skills or pivot to new career paths.
• Students: University students or recent graduates seeking additional qualifications to improve their employability.
• Career Changers: Mid-career professionals aiming to switch industries or roles.
• Lifelong Learners: Individuals with a passion for continuous learning and self-improvement.

Illustrative examples:

• A 28-year-old marketing professional in Dubai looking to transition into data science.
• A 22-year-old recent graduate in Lagos seeking additional certifications to stand out in the job market.
• A 35-year-old teacher in Nairobi wanting to shift to educational technology.

Potential Influencer Matches

Types of Influencers

1. Educational Influencers: These influencers focus on educational content, study tips, and career advice. They can effectively communicate the value of the online institution to their audience.

   • Example: A YouTuber who creates content around study hacks, online courses, and career development.

2. Career Coaches and Mentors: Influencers who provide career guidance, resume tips, and professional development advice. They can highlight how the institution's courses can help in career advancement.

   • Example: A LinkedIn influencer who shares insights on career growth and professional skills.

3. Tech and Industry Experts: Professionals who are well-respected in specific industries (e.g., tech, finance, healthcare) and can endorse the institution's specialized courses.

   • Example: A tech blogger or a financial analyst with a strong social media presence.

4. Local Influencers in UAE and Africa: Influencers based in the specified regions who have a strong local following and can relate to the audience's cultural and educational context.

   • Example: A popular Instagram personality in Dubai who shares content about local educational opportunities and career events.

Content Creation Ideas

General Ideas

1. Success Stories: Share testimonials and case studies of students who have