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Influencer for SOREL marketing campaign. Focus on the campaign should promote themes of empowerment, everyday confidence, and effortless on-trend winter fashion

Female influencers, aged 20-40, focusing on fashion and lifestyle, with a relatable and confident presence.

Дослідження та аналіз

To effectively promote SOREL's campaign themes, consider collaborating with the following types of influencers:

  • Fashion Influencers: These influencers can showcase SOREL products in stylish outfits, emphasizing the brand's on-trend winter fashion. Their followers are likely to be interested in fashion, making them ideal for promoting the brand's aesthetic.

  • Lifestyle Influencers: Influencers who focus on everyday life and confidence can create relatable content that resonates with the target audience. They can highlight how SOREL products fit seamlessly into daily routines, promoting empowerment through fashion.

  • Outdoor and Adventure Influencers: Collaborating with influencers who specialize in outdoor activities can effectively showcase the functionality and durability of SOREL products. They can demonstrate how the footwear performs in various winter conditions, appealing to the outdoor enthusiast demographic.

  • Sustainability Advocates: Influencers who focus on eco-friendly living can help position SOREL as a responsible brand. They can share the brand's commitment to sustainability, attracting consumers who prioritize ethical fashion choices.

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