Fantasy cosplayers and enthusiasts in the Czech Republic, Slovakia, and Poland who are active on Instagram, TikTok, and YouTube.

Product Positioning

The user's query suggests a focus on fantasy-themed content, specifically targeting fans of "The Witcher," "Lord of the Rings" (LOTR), and various fantasy subcultures like elfcore, hobbitcore, and fairycore. The geographical focus is on the Czech Republic, Slovakia, and Poland. This indicates a niche market within the broader fantasy genre, appealing to enthusiasts of high fantasy literature, games, and cosplay.

To position the product or service effectively, it should be marketed as a premium offering within the fantasy genre. Emphasize its unique connection to beloved franchises like "The Witcher" and "LOTR," and highlight any exclusive features that cater to the elfcore, hobbitcore, and fairycore communities. This could include limited-edition items, custom designs, or collaborations with well-known artists in the fantasy community.

Target Customers

The ideal customer profile includes:

• Age Group: Primarily 18-35 years old
• Interests: High fantasy literature, fantasy-themed video games, cosplay, and fantasy subcultures
• Geographical Location: Czech Republic, Slovakia, and Poland
• Engagement: Active on social media platforms, particularly Instagram, TikTok, and YouTube
• Spending Habits: Willing to spend on premium, niche products that align with their interests

Illustrative Examples

1. Anna, 25, Poland: A passionate cosplayer who frequently attends fantasy conventions and shares her creations on Instagram and TikTok.
2. Marek, 30, Slovakia: A devoted fan of "The Witcher" series, both the books and the Netflix show, who enjoys collecting memorabilia and participating in online fan communities.
3. Eva, 22, Czech Republic: An enthusiast of fairycore aesthetics who creates and shares fantasy-themed art and DIY projects on YouTube.

Potential Influencer Matches

Fantasy Cosplayers

These influencers create detailed and authentic costumes based on characters from "The Witcher," "LOTR," and other fantasy series. They can showcase the product through cosplay tutorials, photoshoots, and convention appearances.

Fantasy Literature Reviewers

Booktubers and bloggers who review fantasy novels and series can introduce the product to their audience through unboxing videos, reviews, and themed giveaways.

Fantasy Gamers

Streamers and YouTubers who play fantasy-themed video games can integrate the product into their streams and videos, reaching a dedicated gaming audience.

Lifestyle Influencers

Influencers who focus on elfcore, hobbitcore, and fairycore aesthetics can create content that highlights how the product fits into their unique style and daily life.

Content Creation Ideas

General Ideas

• Unboxing Videos: Influencers can create unboxing videos to showcase the product's packaging and initial impressions.
• Product Reviews: Detailed reviews that highlight the product's features, quality, and how it fits into the fantasy genre.
• Giveaways: Collaborate with influencers to host giveaways, encouraging their followers to engage with the brand.

Creative Ideas

• Cosplay Tutorials: Step-by-step guides on how to create a specific character's look using the product.
• Fantasy-Themed Photoshoots: High-quality photoshoots that capture the product in a fantasy setting, perfect for Instagram and Pinterest.
• Storytelling Videos: Short films or skits that incorporate the product into a fantasy narrative, ideal for YouTube and TikTok.
• DIY Projects: Tutorials on how to create fantasy-themed crafts or decorations using the product, appealing to the fairycore and hobbitcore communities.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, creating a strong presence within the fantasy community in the Czech Republic, Slovakia, and Poland.