Travel bloggers, lifestyle influencers, local personalities

Product Positioning

The hotel in Sangli can be positioned as a unique and welcoming destination for travelers seeking comfort and convenience. Emphasizing local culture, personalized service, and modern amenities can differentiate it from competitors. Highlighting proximity to local attractions and offering special packages or experiences can attract both leisure and business travelers.

Target Customers

The ideal customer profile includes:

• Leisure Travelers: Individuals or families looking for a relaxing getaway, interested in exploring local attractions and culture.
• Business Travelers: Professionals visiting Sangli for work, seeking comfortable accommodations with business-friendly amenities.
• Event Attendees: Guests attending local events or conferences, requiring convenient lodging options.

Potential Influencer Matches

• Travel Bloggers/Vloggers: Influencers who focus on travel experiences can showcase the hotel's amenities and local attractions, appealing to leisure travelers.
• Lifestyle Influencers: Those who cover lifestyle and hospitality can highlight the hotel's unique features and personalized services, attracting a broad audience.
• Business Influencers: Professionals who discuss business travel can emphasize the hotel's amenities suited for business travelers, such as meeting rooms and Wi-Fi connectivity.

Content Creation Ideas

• Virtual Hotel Tour: Create a video tour of the hotel, showcasing rooms, amenities, and nearby attractions.
• Local Experience Series: Collaborate with influencers to explore local culture and attractions, positioning the hotel as the perfect base for such experiences.
• Guest Testimonials: Share stories and reviews from past guests, highlighting memorable experiences and exceptional service.
• Special Offers and Packages: Promote exclusive deals or packages through influencer channels, encouraging bookings and engagement.