Parents aged 25-45 in Turkey, creating educational content.

Product Positioning

The brand or service in question appears to focus on improving children's education in Turkey. This can be positioned as a valuable resource for parents who are keen on enhancing their children's educational experiences and outcomes. The brand can emphasize its commitment to providing innovative, practical, and culturally relevant educational solutions that cater to the unique needs of Turkish students.

Target Customers

The ideal customer profile includes:

• Parents of school-aged children: These are parents who are actively involved in their children's education and are looking for ways to improve it.
• Educators and teachers: Individuals who are interested in new educational methods and tools that can be implemented in their classrooms.
• Education advocates and policymakers: People who are invested in the broader educational landscape in Turkey and are looking for effective solutions to improve it.

Illustrative examples:

• A mother of a 10-year-old who is looking for supplementary educational resources to help her child excel in school.
• A primary school teacher who wants to incorporate new teaching methods to engage students better.
• An education policy advisor who is researching effective educational practices to recommend for national implementation.

Potential Influencer Matches

• Parenting Bloggers/Vloggers: These influencers often share tips and advice on parenting, including educational content. They can reach parents who are looking for ways to support their children's education.
• Educational Content Creators: Influencers who focus on educational content, such as teachers who share teaching tips, educational resources, and innovative teaching methods.
• Family Lifestyle Influencers: These influencers share content about family life, including education, and can reach a broad audience of parents.
• Local Celebrities and Public Figures: Well-known personalities in Turkey who advocate for education and children's welfare can lend credibility and reach a wider audience.

Content Creation Ideas

• Educational Tips and Tricks: Short videos or blog posts that provide practical tips for parents to help their children with homework or study more effectively.
• Success Stories: Sharing stories of children who have improved their educational outcomes using the brand's resources.
• Interactive Webinars: Hosting live sessions with educational experts to discuss various topics related to children's education in Turkey.
• Collaborative Challenges: Partnering with influencers to create challenges that encourage parents and children to engage in educational activities together.
• Cultural Relevance: Content that ties educational improvement to Turkish culture and values, making it more relatable and impactful for the target audience.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a leader in the field of children's education improvement in Turkey.