Influencers from the Philippines with a significant following, active on Instagram, Facebook, and YouTube, creating content about flowers, gifts, and special occasions.

Product Positioning

FlowerStore.ph is an online flower delivery service in the Philippines. The brand can be positioned as a convenient, reliable, and high-quality service for customers looking to send flowers for various occasions such as birthdays, anniversaries, and special events. Emphasizing the ease of ordering, timely delivery, and the freshness of the flowers can help differentiate FlowerStore.ph in the competitive market.

Target Customers

The ideal customer profile for FlowerStore.ph includes:

• Young Professionals: Individuals aged 25-35 who are tech-savvy and prefer online shopping for convenience.
• Couples: People in relationships looking to send flowers for anniversaries, Valentine's Day, and other romantic occasions.
• Corporate Clients: Businesses that need flower arrangements for events, office decor, or as gifts for clients and employees.
• Family Members: Individuals sending flowers to family members for birthdays, Mother's Day, and other family celebrations.

Illustrative examples:

• A 28-year-old marketing executive in Manila who orders flowers online for her mother's birthday.
• A 32-year-old software engineer who sends flowers to his girlfriend on their anniversary.
• A corporate HR manager who orders flower arrangements for an office event.

Potential Influencer Matches

Lifestyle Influencers

Lifestyle influencers who focus on daily life, relationships, and personal experiences can effectively reach young professionals and couples. Their content often includes personal stories and recommendations, making them relatable and trustworthy.

Event Planners and Wedding Influencers

These influencers specialize in events and weddings, making them ideal for reaching couples and corporate clients. They can showcase how FlowerStore.ph can enhance special occasions with beautiful flower arrangements.

Family and Parenting Influencers

Family and parenting influencers can target individuals looking to send flowers to family members. Their audience often includes people who value family connections and celebrations.

Local Celebrities and Public Figures

Local celebrities and public figures with a broad following in the Philippines can help increase brand visibility and credibility. Their endorsements can reach a wide audience, including potential corporate clients.

Content Creation Ideas

General Ideas

• Unboxing Videos: Influencers can create unboxing videos showcasing the packaging and quality of the flowers from FlowerStore.ph.
• How-To Guides: Tutorials on how to arrange flowers or create DIY flower decorations using products from FlowerStore.ph.
• Customer Testimonials: Sharing real customer stories and testimonials about their positive experiences with FlowerStore.ph.

Creative Ideas

• Surprise Deliveries: Influencers can document surprise flower deliveries to loved ones, capturing genuine reactions and emotions.
• Themed Campaigns: Collaborate with influencers to create themed campaigns around holidays or special events, such as Valentine's Day or Mother's Day.
• Behind-the-Scenes: Provide a behind-the-scenes look at the flower sourcing and arrangement process, highlighting the quality and care that goes into each order.

By leveraging these influencer types and content ideas, FlowerStore.ph can effectively reach and engage its target customers, driving brand awareness and sales.