Fashion enthusiasts aged 18-35 on Instagram/TikTok

Product Positioning

Converse is a well-established brand known for its iconic sneakers, particularly the Chuck Taylor All Star. The brand is often associated with a casual, youthful, and creative lifestyle. To position Converse effectively in the market, the campaign can focus on its heritage, versatility, and cultural relevance. Highlighting the brand's history and its connection to music, art, and street culture can resonate well with the target audience. Emphasizing the product's adaptability to various styles and occasions can also attract a broader customer base.

Target Customers

The ideal customer profile for Converse includes:

• Young Adults and Teenagers: Typically aged between 15-30, who are fashion-conscious and value individuality.
• Creative Individuals: People involved in or passionate about music, art, and other creative fields.
• Casual Lifestyle Enthusiasts: Those who prefer comfortable, stylish footwear for everyday wear.

Examples of target customers might include a college student who enjoys expressing their personality through fashion, a young professional who appreciates the blend of comfort and style, or an artist who values the brand's cultural significance.

Potential Influencer Matches

• Fashion Influencers: Individuals who focus on streetwear and casual fashion can showcase how Converse fits into everyday outfits.
• Lifestyle Influencers: Those who share content about daily life, travel, and personal style can highlight the versatility of Converse sneakers.
• Creative Influencers: Artists, musicians, and photographers who align with the brand's creative ethos can create content that resonates with the target audience.
• Micro-Influencers: Engaging with influencers who have a smaller but highly engaged following can help reach niche communities and foster authentic connections.

Content Creation Ideas

• Style Challenges: Encourage influencers to create content around styling Converse sneakers in different ways for various occasions.
• Behind-the-Scenes: Share stories of artists or musicians who wear Converse, providing a glimpse into their creative process and lifestyle.
• User-Generated Content: Launch a campaign inviting customers to share their own Converse stories and styles on social media.
• Cultural Collaborations: Partner with artists or musicians to create limited edition designs or content that highlights the brand's cultural impact.

These strategies can help create engaging and shareable content that aligns with the brand's image and appeals to the target audience.