Influencers active on Instagram, YouTube, or TikTok, with a significant following and engagement. No specific demographic details provided.

Product Positioning

Solch Jewellery is positioned as a premium brand offering high-quality jewellery in gold and silver. The focus on beautiful designs and the option for influencers to choose their preferred material highlights the brand's commitment to personalization and luxury. This positioning appeals to customers who value elegance, quality, and the ability to customize their accessories.

Target Customers

The ideal customer profile for Solch Jewellery includes:

• Young Professionals: Individuals aged 25-35 who are building their careers and have disposable income to spend on luxury items.
• Fashion Enthusiasts: People who follow the latest trends in fashion and accessories and are active on social media platforms.
• Gift Shoppers: Customers looking for high-quality, personalized gifts for special occasions such as anniversaries, birthdays, and holidays.
• Social Media Savvy Individuals: Users who are active on platforms like Instagram, TikTok, and YouTube, and who enjoy sharing their lifestyle and purchases with their followers.

Potential Influencer Matches

Fashion and Lifestyle Influencers

These influencers have a strong following among fashion enthusiasts and young professionals. They can showcase the jewellery in stylish outfits, making it appealing to their audience.

Beauty Influencers

Beauty influencers often have a keen eye for aesthetics and can create visually appealing content. They can integrate the jewellery into their beauty routines or fashion looks, highlighting its elegance and quality.

Unboxing and Review Influencers

These influencers specialize in unboxing and reviewing products. They can create detailed unboxing videos and provide honest reviews, which can build trust and credibility for the brand.

Micro-Influencers

Micro-influencers have smaller but highly engaged audiences. They can create authentic and relatable content, which can resonate well with potential customers.

Content Creation Ideas

Reel Showcasing Jewellery

• Fashion Lookbook: Create a reel featuring different outfits paired with Solch Jewellery, highlighting how the pieces can elevate various looks.
• Behind-the-Scenes: Show the process of designing and crafting the jewellery, giving followers an inside look at the brand's dedication to quality.

Unboxing Story Video

• First Impressions: Record a story video of the influencer unboxing the jewellery, sharing their initial thoughts and excitement.
• Styling Tips: Include tips on how to style the jewellery with different outfits, making it more engaging and informative.

Shoutout on Platform

• Personal Testimonial: Share a personal story or experience related to the jewellery, making the shoutout more authentic and relatable.
• Giveaway Announcement: Collaborate on a giveaway, encouraging followers to engage with the brand and the influencer's content.

By leveraging these content ideas and collaborating with the right influencers, Solch Jewellery can effectively reach its target audience and create engaging, high-quality content that showcases the brand's elegance and quality.