Leftist influencers, any gender, young adults, located in de Lorimier, Montreal, engaged in social justice and activism.

Product Positioning

To effectively position a brand, product, or service within the market, it is essential to understand the values and interests of the target audience. For a campaign focused on leftist influencers in the de Lorimier area of Montreal, the brand should align itself with progressive values, social justice, environmental sustainability, and community engagement.

New products can be positioned as solutions to social issues, emphasizing ethical sourcing, inclusivity, and community support. For existing products, highlighting their contributions to social causes or their alignment with progressive movements can create a strong connection with the audience.

Target Customers

The ideal customer profile for this campaign would likely include:

• Young Adults (18-35 years old): This demographic is often more engaged with social issues and is active on social media platforms. They value authenticity and are likely to support brands that align with their beliefs.

• Activists and Community Organizers: Individuals involved in local movements or organizations that advocate for social change. They are influential within their networks and can amplify the brand's message.

• Students and Academics: Those studying social sciences, political science, or environmental studies who are interested in progressive ideas and movements.

• Eco-conscious Consumers: Individuals who prioritize sustainability and ethical consumption in their purchasing decisions.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Activists: Influencers who are actively involved in community organizing or social justice initiatives. They can authentically promote the brand's values and engage their followers in meaningful discussions.

• Content Creators Focused on Social Issues: Influencers who create content around political commentary, social justice, or environmental issues. Their audience is likely to resonate with the brand's message.

• Micro-Influencers: Individuals with a smaller but highly engaged following. They often have a more personal connection with their audience, making their endorsements feel more genuine.

• Artists and Creatives: Local artists who incorporate social themes into their work can help convey the brand's message through creative storytelling.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Interviews with Local Activists: Feature discussions with local influencers about their work and how it aligns with the brand's mission.

• Social Justice Campaigns: Create campaigns that encourage followers to participate in local initiatives, showcasing the brand's commitment to community engagement.

• Behind-the-Scenes Content: Share the brand's journey, including its values, mission, and the impact it aims to make in the community.

• User-Generated Content: Encourage customers to share their stories related to the brand's values, creating a sense of community and shared purpose.

• Creative Challenges: Launch challenges that invite followers to express their views on social issues through art, writing, or video, fostering engagement and creativity.

By aligning the brand with the values of the target audience and leveraging the right influencers, the marketing campaign can effectively resonate with the community in the de Lorimier area of Montreal.