Micro influencers, 5-25k followers, knowledgeable in crypto trading, tech-savvy, engaged audience interested in finance and automation.

Product Positioning

The brand or service related to automated crypto trading bots, such as 3commas, can be positioned as a user-friendly solution for both novice and experienced traders looking to optimize their trading strategies. Emphasizing automation, ease of use, and the potential for increased profitability can attract a wide audience. Highlighting features like real-time analytics, customizable trading strategies, and risk management tools can further enhance the product's appeal.

For new entrants in this market, focusing on unique selling propositions such as educational resources, community support, or integration with popular exchanges can create a distinct market presence.

Target Customers

The ideal customer profile for automated crypto trading bots includes:

• Novice Traders: Individuals new to cryptocurrency trading who seek guidance and tools to navigate the market effectively. They may be looking for simple, automated solutions to minimize their learning curve.

• Experienced Traders: Traders with some experience who are looking to enhance their trading efficiency and profitability through automation. They may appreciate advanced features and customization options.

• Tech-Savvy Individuals: People who are comfortable with technology and are interested in leveraging automation to optimize their trading strategies. They may be drawn to innovative features and integrations.

• Investors Seeking Passive Income: Individuals looking for ways to generate passive income through cryptocurrency investments without dedicating extensive time to manual trading.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Crypto Educators: Influencers who focus on educating their audience about cryptocurrency trading. They can create content that demystifies automated trading and showcases the benefits of using bots like 3commas.

• Finance and Investment Influencers: Influencers who specialize in finance and investment topics can introduce the product to a broader audience interested in financial growth and investment strategies.

• Tech Influencers: Influencers who cover technology and innovation can highlight the technical aspects and advantages of using automated trading bots, appealing to a tech-savvy audience.

• Lifestyle Influencers: Micro-influencers who focus on lifestyle and personal finance can integrate the product into their content, showcasing how automated trading fits into a balanced lifestyle.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• "A Beginner's Guide to Automated Crypto Trading": An educational series that explains the basics of automated trading and how to get started with bots.

• "Success Stories": Case studies or testimonials from users who have successfully used automated trading bots to enhance their trading results.

• "Live Trading Sessions": Influencers can host live sessions demonstrating how to set up and use the trading bot in real-time, providing transparency and building trust.

• "Comparative Analysis": Content comparing different trading strategies, including manual vs. automated trading, to highlight the advantages of using bots.

• "Crypto Trading Myths Debunked": Address common misconceptions about automated trading and cryptocurrency to educate and inform potential users.

• "Weekly Market Analysis": Regular updates on market trends and how automated trading can adapt to changing conditions, keeping the audience engaged and informed.

These content ideas can help create a buzz around the product and encourage potential customers to explore automated trading solutions.