NYC-based foodies, lifestyle, or culture influencers with a strong presence on Instagram and TikTok. Should be able to create visually appealing content and effectively communicate the story behind the supper club.

Product Positioning

A "story and supper club" in NYC can be positioned as an exclusive, immersive dining experience that blends culinary arts with storytelling and community. It can be marketed as a unique alternative to traditional restaurants, offering a curated evening of food, conversation, and entertainment. Fresh angles could include focusing on specific themes (e.g., historical periods, literary genres, cultural traditions) for each event, creating a sense of anticipation and discovery. The brand can also emphasize the intimacy and connection fostered among guests, highlighting the opportunity to meet new people and share meaningful experiences.

Target Customers

The ideal customer profile for a story and supper club in NYC includes:

• Young professionals (25-40): Individuals with disposable income who are interested in unique experiences and cultural events. They are active on social media and seek out opportunities to connect with like-minded people. Example: A marketing manager looking for a sophisticated and engaging night out with friends.

• Foodies and culinary enthusiasts (30-55): People who appreciate high-quality food and are eager to explore new flavors and dining concepts. They are often adventurous eaters and enjoy learning about the culinary arts. Example: A food blogger who is always on the lookout for the next hidden gem in the city.

• Arts and culture lovers (25-60): Individuals who are passionate about literature, theater, and other forms of artistic expression. They are drawn to events that stimulate their minds and offer opportunities for intellectual engagement. Example: A writer seeking inspiration and connection with other creative individuals.

• Social butterflies (25-45): Outgoing individuals who enjoy meeting new people and attending social gatherings. They are looking for unique and memorable experiences to share with their friends. Example: A public relations specialist who is always networking and attending industry events.

Potential Influencer Matches

• Food bloggers and reviewers: These influencers can provide detailed reviews of the supper club's menu and overall dining experience. They can reach foodies and culinary enthusiasts who are actively seeking recommendations for new restaurants and dining concepts.

• Lifestyle influencers: These influencers can showcase the supper club as a unique and stylish destination for a night out in NYC. They can reach young professionals and social butterflies who are looking for trendy and Instagrammable experiences.

• Arts and culture influencers: These influencers can highlight the storytelling aspect of the supper club and appeal to arts and culture lovers. They can promote the event as a unique blend of culinary arts and artistic expression.

• Local NYC influencers: These influencers have a strong connection with the local community and can reach a wide audience of potential customers in the city. They can promote the supper club as a must-try experience for locals and tourists alike.

Content Creation Ideas

• General Ideas:

  • Behind-the-scenes look at the preparation of the meal.
  • Interviews with the chef and storytellers.
  • Guest testimonials and reviews.
  • Photos and videos of the event space and ambiance.
  • Promotional videos showcasing the unique aspects of the supper club.

• Creative Ideas:

  • Create a series of short videos that tell a story related to the theme of the supper club.
  • Host a contest or giveaway to generate excitement and engagement.
  • Partner with local artists to create unique artwork for the event space.
  • Develop a signature cocktail that is inspired by the theme of the supper club.
  • Create a virtual tour of the supper club using 360-degree video technology.