Influencers in India with a niche appealing to wealthy Indians. They should be able to engage with affluent audiences and be willing to be guests on a podcast.

Product Positioning

The product in question is a podcast aimed at rich Indians. The podcast itself is the product, and the goal is to grow its audience by featuring influencers as guests. Given the target audience, the podcast should be positioned as a premium, high-quality content source that offers valuable insights, exclusive interviews, and discussions on topics that resonate with affluent individuals in India. This could include subjects like luxury lifestyle, high-end travel, investment strategies, entrepreneurship, and exclusive events.

Target Customers

The ideal customer profile for this podcast would be affluent Indians who have a high disposable income and are interested in luxury and premium experiences. These individuals are likely to be business owners, high-ranking professionals, celebrities, or people with significant social influence. They are tech-savvy, consume digital content regularly, and are always on the lookout for exclusive and high-quality information.

Illustrative examples of target customers:

• A successful entrepreneur in Mumbai who is interested in investment strategies and luxury lifestyle.
• A high-ranking corporate executive in Delhi who enjoys high-end travel and exclusive events.
• A celebrity or socialite in Bangalore who is keen on staying updated with the latest trends in luxury and premium experiences.

Potential Influencer Matches

Types of Influencers

1. Business Leaders and Entrepreneurs

   • These influencers can provide valuable insights into business strategies, investment opportunities, and entrepreneurship. Their presence on the podcast can attract listeners who are interested in these topics.
   • Example: Ratan Tata, Nandan Nilekani

2. Luxury Lifestyle Bloggers and Influencers

   • These influencers focus on high-end fashion, travel, and lifestyle. They can help position the podcast as a premium content source and attract listeners who are interested in luxury experiences.
   • Example: Shereen Bhan, Malini Agarwal

3. Celebrities and Socialites

   • Featuring well-known celebrities and socialites can draw a large audience due to their popularity and influence. Their discussions on personal experiences and exclusive events can be very appealing to the target audience.
   • Example: Priyanka Chopra, Karan Johar

4. Financial Experts and Investment Gurus

   • These influencers can provide expert advice on investment strategies, financial planning, and wealth management, which are topics of great interest to affluent individuals.
   • Example: Radhika Gupta, Nilesh Shah

Content Creation Ideas

General Ideas

1. Exclusive Interviews

   • Conduct in-depth interviews with successful entrepreneurs, business leaders, and celebrities. Discuss their journey, challenges, and success stories.

2. Luxury Lifestyle Tips

   • Share tips and advice on luxury travel destinations, high-end fashion, and premium experiences.

3. Investment Strategies

   • Provide expert insights on investment opportunities, financial planning, and wealth management.

Creative Ideas

1. Behind-the-Scenes Episodes

   • Offer a behind-the-scenes look at exclusive events, luxury brand launches, and high-profile gatherings.

2. Roundtable Discussions

   • Host roundtable discussions with multiple influencers on trending topics in the luxury and business world.

3. Listener Q&A Sessions

   • Allow listeners to submit questions and have influencers answer them during the podcast. This can increase engagement and make the content more interactive.

By featuring the right influencers and creating engaging content, the podcast can effectively reach and resonate with its target audience of affluent Indians.