Poker content creators with 10,000 to 250,000 subscribers.

Product Positioning

The product or service being promoted is related to poker, which is a popular card game with a dedicated following. In the existing market, poker is often associated with entertainment, skill, and strategy. The brand can be positioned as a source of expert poker content, offering insights, tips, and engaging gameplay. This positioning can appeal to both casual players looking to improve their skills and more serious players seeking advanced strategies.

Target Customers

The ideal customer profile includes:

• Casual Poker Enthusiasts: Individuals who enjoy playing poker for fun and are interested in learning more about the game.
• Aspiring Poker Players: People who are looking to improve their skills and potentially compete in tournaments.
• Poker Community Members: Active participants in online poker forums and communities who are passionate about the game.

Illustrative examples include:

• A college student who plays poker with friends on weekends and wants to learn new strategies.
• A young professional who participates in local poker tournaments and follows poker influencers for tips.
• An avid online poker player who engages with poker content on social media platforms.

Potential Influencer Matches

• Micro-Influencers (10,000 - 50,000 subscribers): These influencers often have a highly engaged audience and can provide authentic recommendations. They can create content such as poker tutorials, strategy discussions, and live gameplay sessions.

• Mid-Tier Influencers (50,000 - 250,000 subscribers): With a larger following, these influencers can reach a broader audience. They can host poker challenges, collaborate with other influencers, and share personal poker experiences to engage their audience.

• Niche Poker Influencers: Influencers who specialize in poker content and have a dedicated following within the poker community. They can offer in-depth analysis, host Q&A sessions, and provide exclusive insights into the poker world.

Content Creation Ideas

• Poker Strategy Tutorials: Create a series of videos or articles that teach different poker strategies, from beginner to advanced levels.

• Live Poker Sessions: Host live streaming sessions where influencers play poker games, interact with viewers, and share real-time tips.

• Poker Challenges: Organize poker challenges or tournaments with influencers and their followers, encouraging audience participation and engagement.

• Behind-the-Scenes Content: Share behind-the-scenes content of poker events, influencer collaborations, or the daily life of a poker player to provide a personal touch.

• Interactive Q&A Sessions: Conduct live Q&A sessions where influencers answer questions from their audience about poker strategies, tips, and experiences.