Influencers who are professionals or educators in product management, engineering, or AI. They should have a strong presence on platforms like LinkedIn, YouTube, or Twitter, where they share educational or professional content.

Product Positioning

The brand offers a service that helps clients with product and engineering management learning, utilizing AI peers. This positions the brand at the intersection of education technology (EdTech) and artificial intelligence (AI). The unique selling proposition (USP) is the use of AI peers, which can provide personalized, scalable, and interactive learning experiences. This can be positioned as a cutting-edge solution for professionals looking to upskill in product and engineering management, leveraging the latest advancements in AI.

Target Customers

The ideal customer profile includes:

• Product Managers: Individuals looking to enhance their skills in product management.
• Engineering Managers: Professionals aiming to improve their engineering management capabilities.
• Tech Enthusiasts: People interested in the latest AI applications in education and professional development.
• Corporate Training Departments: Organizations seeking innovative training solutions for their employees.

Illustrative examples:

1. A mid-level product manager at a tech startup looking to advance to a senior role.
2. An engineering manager at a large corporation aiming to streamline team management and project execution.
3. A tech enthusiast who is always on the lookout for new AI-driven learning tools.
4. A corporate training department head seeking to implement advanced training programs for their team.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on AI, machine learning, and EdTech would be ideal. They can provide in-depth reviews and tutorials, showcasing the AI peer feature.

Professional Development Influencers

Influencers who specialize in career growth, professional development, and upskilling can highlight how the service can help professionals advance their careers.

Corporate Trainers and HR Influencers

These influencers can demonstrate the benefits of the service for corporate training programs, emphasizing its scalability and personalized learning approach.

LinkedIn Influencers

Given the professional nature of the target audience, LinkedIn influencers who have a strong following among product and engineering managers would be effective.

Content Creation Ideas

General Ideas

• Product Demos: Videos or live streams demonstrating how the AI peers work and the benefits they offer.
• Success Stories: Case studies or testimonials from users who have successfully upskilled using the service.
• Webinars: Hosting webinars on topics related to product and engineering management, featuring industry experts.

Creative Ideas

• AI Peer Challenges: Create a series of challenges or tasks that users can complete with the help of AI peers, sharing their progress on social media.
• Interactive Q&A Sessions: Live Q&A sessions with influencers where they interact with the AI peers and answer audience questions.
• Behind-the-Scenes Content: Showcasing the development and technology behind the AI peers, giving a glimpse into the innovation driving the service.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a leader in AI-driven professional development.