Influencers who create cocktail recipes and reviews, active on Instagram, YouTube, or TikTok, with a focus on tequila and cocktail culture.

Product Positioning

The product in question is tequila, which is a popular alcoholic beverage with a rich cultural heritage. In the existing market, tequila can be positioned as a premium, versatile spirit that can be enjoyed in various forms, such as cocktails or straight. Highlighting its unique flavors and the craftsmanship involved in its production can appeal to both connoisseurs and casual drinkers. For a fresh angle, the brand could emphasize sustainability in production or explore innovative flavor infusions to differentiate itself from competitors.

Target Customers

The ideal customer profile for tequila includes:

• Young Professionals: Individuals aged 25-35 who enjoy socializing and experimenting with new cocktail recipes.
• Cocktail Enthusiasts: People who are passionate about mixology and enjoy creating and trying new drinks.
• Cultural Explorers: Consumers interested in the cultural aspects of tequila, including its origins and traditional production methods.

Illustrative examples include a 28-year-old urban professional who hosts cocktail parties, a 32-year-old mixologist who shares recipes online, and a 30-year-old traveler who appreciates authentic cultural experiences.

Potential Influencer Matches

• Cocktail Creators: Influencers who specialize in mixology and cocktail recipes. They can showcase the versatility of tequila in various cocktail creations, appealing to both young professionals and cocktail enthusiasts.

• Beverage Reviewers: Influencers who focus on reviewing alcoholic beverages. They can provide in-depth reviews of the tequila, highlighting its unique flavors and production process, which would attract cultural explorers and connoisseurs.

• Lifestyle Influencers: Those who incorporate food and drink into their lifestyle content. They can demonstrate how tequila fits into social gatherings and cultural experiences, reaching a broader audience.

Content Creation Ideas

• Cocktail Recipe Series: A series of posts or videos featuring unique tequila-based cocktails, with step-by-step instructions and pairing suggestions.

• Behind-the-Scenes Production: Content that explores the tequila production process, from agave harvesting to bottling, emphasizing craftsmanship and tradition.

• Cultural Heritage Stories: Posts or videos that delve into the history and cultural significance of tequila, potentially featuring interviews with producers or visits to distilleries.

• Sustainability Initiatives: Highlighting any sustainable practices in the production of tequila, such as eco-friendly packaging or organic farming methods.

These content ideas can engage the target audience by offering both educational and entertaining perspectives on tequila.