Micro influencers from India based in UAE, focusing on Indian culture and lifestyle.

Product Positioning

The product or service being promoted is likely targeting a niche market within the UAE, focusing on consumers who are interested in Indian culture, products, or services. Positioning the brand as a bridge between Indian culture and the UAE market can be effective. Highlighting unique aspects such as authenticity, cultural heritage, or innovative fusion of Indian and local UAE elements can create a strong market presence.

Target Customers

The ideal customer profile would include:

• Indian expatriates in the UAE: Individuals who are looking for products or services that remind them of home or cater to their cultural preferences.
• UAE residents interested in Indian culture: People who are fascinated by Indian traditions, cuisine, fashion, or entertainment.
• Young professionals and families: Those who are open to exploring new cultural experiences and products.

Potential Influencer Matches

• Cultural Enthusiasts: Influencers who focus on Indian culture, traditions, and lifestyle. They can effectively reach Indian expatriates and UAE residents interested in Indian culture.

• Food and Travel Bloggers: Influencers who explore Indian cuisine and travel experiences. They can attract foodies and travel enthusiasts in the UAE.

• Fashion and Lifestyle Influencers: Those who showcase Indian fashion trends and lifestyle products. They can appeal to young professionals and families interested in fashion and lifestyle.

Content Creation Ideas

-ultural Fusion Series: Create content that highlights the fusion of Indian and UAE cultures, such as recipes, fashion, or festivals.

• Behind-the-Scenes Stories: Share stories about the creation or inspiration behind the product, focusing on its Indian roots and connection to the UAE market.

• Interactive Challenges: Engage the audience with challenges or contests related to Indian culture, such as cooking competitions or fashion styling.

• Influencer Collaborations: Partner with influencers to create authentic content that showcases the product in everyday life, emphasizing its relevance to both Indian and UAE audiences.