Influencers in Budapest with a focus on skincare and beauty, aged 18-35, who have sensitive skin and are active on Instagram or YouTube.

Product Positioning

The product or service being promoted is likely related to skincare, specifically targeting individuals with sensitive skin. In the existing market, this product can be positioned as a specialized solution for those who experience irritation or adverse reactions to common skincare products. Emphasizing the product's gentle, hypoallergenic, and dermatologically tested properties can differentiate it from competitors. Highlighting any unique ingredients or formulations that cater specifically to sensitive skin can also enhance its appeal.

Target Customers

The ideal customer profile includes individuals who have sensitive skin and are actively seeking skincare solutions that are gentle and effective. These customers are likely to be health-conscious and interested in products that are free from harsh chemicals, fragrances, and allergens. Examples of target customers include:

• Young adults and professionals in Budapest who are conscious about skincare and beauty.
• Parents looking for safe skincare options for their children with sensitive skin.
• Individuals with a history of skin allergies or conditions such as eczema or rosacea.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty and Skincare Influencers: These influencers often share skincare routines, product reviews, and tips for maintaining healthy skin. They can provide authentic testimonials and demonstrate the product's benefits to their audience.

• Health and Wellness Influencers: Influencers who focus on holistic health and wellness can highlight the product's natural and gentle properties, appealing to an audience that values overall well-being.

• Local Budapest Influencers: Engaging with influencers based in Budapest can help localize the campaign and create a stronger connection with the target audience in that region.

Content Creation Ideas

• Skincare Routine Videos: Collaborate with influencers to create videos showcasing a daily skincare routine using the product, emphasizing its benefits for sensitive skin.

• Before and After Testimonials: Encourage influencers to share their personal experiences with the product, including before and after photos or videos to demonstrate its effectiveness.

• Educational Content: Develop content that educates the audience about the importance of using gentle skincare products for sensitive skin, including tips and advice from dermatologists or skincare experts.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they answer audience questions about skincare and discuss the benefits of the product.

These content ideas can help engage the target audience and increase awareness of the product's unique benefits for sensitive skin.