Influencers active on Instagram, YouTube, and TikTok, aged 18-35, with a strong presence in the beauty and cosmetics niche.

Product Positioning

As a cosmetic e-commerce product, the brand can be positioned as a convenient and accessible option for beauty enthusiasts who prefer shopping online. Emphasizing unique selling points such as high-quality ingredients, cruelty-free products, or innovative formulations can help differentiate the brand in a competitive market. Highlighting customer testimonials and before-and-after results can credibility and appeal.

Target Customers

The ideal customer profile for a cosmetic e-commerce product includes:

• Young Adults (18-35 years old): Tech-savvy individuals who are comfortable with online shopping and are often influenced by social media trends.
• Beauty Enthusiasts: Individuals who are passionate about makeup and skincare, frequently seeking new products and beauty tips.
• Eco-conscious Consumers: Customers who prioritize sustainable and cruelty-free products.

Illustrative examples include a 25-year-old beauty blogger who shares makeup tutorials on Instagram, a 30-year-old professional who prefers online shopping for convenience, and a 22-year-old college student interested in eco-friendly beauty products.

Potential Influencer Matches

• Beauty Gurus: Influencers who specialize in makeup tutorials and product reviews can effectively showcase the product's benefits and application techniques to their audience.
• Lifestyle Influencers: These influencers can integrate the product into their daily routines, appealing to followers interested in beauty and lifestyle content.
• Eco-friendly Advocates: Influencers who focus on sustainable living can highlight the brand's commitment to eco-friendly practices, attracting environmentally conscious consumers.

Content Creation Ideas

• Tutorial Videos: Create step-by-step makeup tutorials featuring the product, demonstrating its versatility and effectiveness.
• Before-and-After Transformations: Showcase dramatic transformations using the product to highlight its impact and results.
• User-generated Content Campaigns: Encourage customers to share their own experiences and looks using the product, fostering community engagement and authenticity.
• Behind-the-Scenes Content: Offer a glimpse into the product development process, emphasizing quality and innovation.

These content ideas can help engage the target audience and increase brand visibility across social media platforms.