Micro to macro influencers, pet parents, primarily female, aged 25-40, located in Bengaluru, focusing on dog lifestyle and pet care.

To effectively position a dog-related product or service in the Indian market, particularly in Bengaluru, it is essential to highlight the emotional connection between pet parents and their dogs. The product should emphasize quality, health benefits, and the joy of pet ownership. Given the growing trend of pet humanization, positioning the product as a premium offering that enhances the lifestyle of both pets and their owners can resonate well with the target audience.

For new products, consider leveraging the existing popularity of dog lifestyle content on social media. Fresh angles could include eco-friendly or organic products, unique dog treats, or innovative pet care solutions that cater to the modern pet parent.

The ideal customer profile for this campaign includes:

• Pet Parents: Individuals aged 25-45 who own dogs and are active on social media. They are likely to invest in high-quality products for their pets and seek out engaging content related to dog care and lifestyle.

• Young Professionals: Pet owners who live in urban areas, particularly in Bengaluru, and are looking for convenient, trendy, and high-quality pet products.

• Families with Children: Parents who view dogs as part of the family and are interested in products that enhance the experience of having a pet in the household.

Illustrative examples include:

• A 30-year-old marketing professional who shares daily dog adventures on Instagram and engages with pet-related content.

• A family of four who frequently posts about their dog’s birthday celebrations and pet-friendly outings.

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Dog Treat Taste Tests: Create videos where influencers showcase their dogs trying out different treats, providing honest reviews and reactions.

• Pet Celebration Ideas: Share content around unique ways to celebrate a dog’s birthday or adoption day, including themed parties or special treats.

• Behind-the-Scenes: Offer a glimpse into the daily life of a pet parent, showcasing how the product fits into their routine and enhances their dog's lifestyle.

• User-Generated Content Campaigns: Encourage followers to share their own content featuring the product, creating a sense of community and increasing brand visibility.

• Educational Content: Provide tips on dog care, training, and health, positioning the brand as a knowledgeable resource in the pet industry.

These ideas can help create engaging and shareable content that resonates with the target audience, driving both awareness and sales.