Health and wellness influencers, food bloggers, coffee enthusiasts

Product Positioning

The brand can be positioned as a premium health-focused beverage option that combines the unique benefits of manuka honey and mushroom extracts. This positioning taps into the growing market for functional foods and beverages, appealing to health-conscious consumers looking for natural energy boosters and wellness products. Emphasizing the unique selling points, such as the health benefits of manuka honey (antibacterial properties) and the adaptogenic qualities of mushrooms, can create a strong product narrative. Fresh angles could include sustainability in sourcing ingredients, the artisanal nature of the products, and the lifestyle benefits of incorporating these beverages into daily routines.

Target Customers

The ideal customer profile includes:

• Health Enthusiasts: Individuals who prioritize health and wellness, often seeking out natural and organic products. They are likely to be active on social media platforms like Instagram and TikTok, sharing their health journeys.

• Coffee Lovers: Consumers who enjoy coffee but are looking for alternatives that offer additional health benefits. They may be interested in trying new flavors and blends that align with their lifestyle.

• Eco-Conscious Consumers: Shoppers who are concerned about sustainability and the environmental impact of their purchases. They prefer brands that demonstrate ethical sourcing and eco-friendly practices.

• Millennials and Gen Z: Younger demographics who are more inclined to experiment with new products and share their experiences online. They value authenticity and are influenced by peer recommendations.

Potential Influencer Matches

1. Health and Wellness Influencers: These influencers focus on nutrition, fitness, and holistic living. They can effectively communicate the health benefits of manuka honey and mushroom coffee to their engaged audiences, driving interest and credibility.

2. Food and Beverage Influencers: Influencers who specialize in food reviews and recipes can create engaging content that showcases the versatility of the products. They can share recipes that incorporate the coffees, appealing to foodies and home cooks.

3. Sustainability Advocates: Influencers who promote eco-friendly products and lifestyles can help position the brand as a responsible choice. Their followers are likely to appreciate the sustainable sourcing of ingredients.

4. Lifestyle Influencers: These influencers cover a broad range of topics, including wellness, travel, and daily routines. They can integrate the products into their lifestyle content, reaching a diverse audience.

Content Creation Ideas

• Recipe Videos: Create engaging videos that showcase unique recipes using manuka honey coffee and mushroom coffee, such as smoothies, desserts, or breakfast bowls.

• Health Benefits Series: Develop a series of posts or videos that explain the health benefits of each ingredient, featuring expert opinions or testimonials from nutritionists.

• Sustainability Stories: Share behind-the-scenes content about sourcing ingredients, highlighting the brand's commitment to sustainability and ethical practices.

• User-Generated Content Campaign: Encourage customers to share their experiences with the products on social media, using a specific hashtag. This can create a community around the brand and increase visibility.

• Influencer Challenges: Collaborate with influencers to create challenges that encourage their followers to try the products in creative ways, such as a "30-day coffee swap" challenge.

These strategies can help build brand awareness, engage target customers, and drive sales through influencer partnerships.