Looking for influencers based in australia with upto 50k followers. Ideally focused on family.
The user's query does not specify a particular product or service. However, given the focus on family-oriented influencers based in Australia with up to 50k followers, we can infer that the product or service is likely related to family needs, such as parenting products, family activities, home goods, or family health and wellness.
The brand can be positioned as a family-friendly, trustworthy, and community-focused entity. Emphasizing values such as safety, quality, and family bonding can resonate well with the target audience. Highlighting local Australian roots and a commitment to supporting Australian families can also strengthen the brand's appeal.
The ideal customer profile would be Australian families, particularly parents with young children. These customers are likely to be active on social media, seeking advice, tips, and recommendations for family-related products and services.
Micro-influencers are ideal for this campaign as they tend to have higher engagement rates and a more loyal following. They are perceived as more authentic and relatable, which is crucial for family-oriented content.
By leveraging the authenticity and relatability of micro-influencers, the brand can effectively reach and engage with Australian families, building trust and driving product adoption.