Female fashion influencers aged 18-35 on Instagram/TikTok

Product Positioning

The product in question, women's fashion pants, can be positioned as a versatile and stylish wardrobe essential. In the existing market, these pants can be highlighted for their comfort, fit, and adaptability to various occasions, from casual outings to professional settings. A fresh angle could involve emphasizing sustainability, unique design elements, or collaborations with well-known designers to differentiate the brand from competitors.

Target Customers

The ideal customer profile for women's fashion pants includes:

• Young Professionals: Women aged 25-35 who are looking for stylish yet professional attire for work.
• Fashion Enthusiasts: Individuals who follow fashion trends and are interested in incorporating the latest styles into their wardrobe.
• Eco-conscious Consumers: Customers who prioritize sustainable and ethically produced clothing.

Illustrative examples include a young marketing executive seeking comfortable yet chic office wear, a fashion blogger looking to showcase the latest trends, and a college student interested in sustainable fashion choices.

Potential Influencer Matches

• Fashion Bloggers and Stylists: These influencers can showcase the pants in various outfits, providing styling tips and demonstrating versatility.
• Lifestyle Influencers: They can integrate the pants into their daily routines, highlighting comfort and practicality.
• Sustainability Advocates: If the brand emphasizes eco-friendly production, collaborating with influencers focused on sustainability can attract eco-conscious consumers.

Each type of influencer can effectively reach the target customers by leveraging their unique platforms and audiences.

Content Creation Ideas

• Outfit Inspiration Posts: Create content featuring different ways to style the pants for various occasions, such as work, casual outings, and evening events.
• Behind-the-Scenes Videos: Share the design and production process, especially if the brand focuses on sustainability or unique craftsmanship.
• Customer Testimonials and Reviews: Encourage real customers to share their experiences and style tips, fostering a sense of community and authenticity.
• Collaborative Challenges: Partner with influencers to host styling challenges, encouraging followers to create their own looks and share them on social media.

These content ideas align with the brand's positioning and have the potential to engage and expand the target audience.