MyInfluencer
Ngắn gọn

Find me Instagram and TikTok influencers within the following parameters: Has a strong following (understanding we are limited to reach with this program, so targeting over 50k on IG and TT, understanding not every influencer has equal reach on each platform and usually one is higher) Strong ER (engagement rate) – over 3% (they actually said 2% ok) Lives within one of the regions named above (for Kroger and Albertsons) Houston, Denver, Cincinnati, Atlanta, Phoenix for Kroger #1 SoCal, #2 NorCal, #3 Seattle,#4 Mid-Atlantic and #5 Jewel for Albertsons Has not posted content in last few months from competitive retailers (like Trader Joes) Has quality recipe content on their feeds (it’s okay if not all recipe/food, but that type of content must be in the mix of their feed) Has posted in the last month (has an active feed) Does not have an overly saturated, heavy paid ad feed

Influencers with over 50k followers, high engagement rate, located in specified regions, posting quality recipe content, and not overly saturated with paid ads.

Nghiên Cứu Phân Tích & Thông Tin Chi Tiết

Types of Influencers

  1. Food Bloggers and Chefs:

    • These influencers can create high-quality recipe content and share cooking tips.
    • They can reach home cooks and families looking for meal inspiration.
  2. Lifestyle Influencers:

    • Influencers who focus on family life, health, and wellness.
    • They can appeal to health-conscious shoppers and families.
  3. Local Influencers:

    • Influencers based in the specified regions (Houston, Denver, Cincinnati, Atlanta, Phoenix, SoCal, NorCal, Seattle, Mid-Atlantic, Jewel).
    • They can create localized content that resonates with the target audience in those areas.

Enriched Requirements

  • Follower Count: Over 50k on Instagram and TikTok.
  • Engagement Rate: Over 3% (2% acceptable).
  • Location: Lives in the specified regions for Kroger and Albertsons.
  • Content Restrictions: No recent posts from competitive retailers like Trader Joe's.
  • Content Type: Must include quality recipe content in their feed.
  • Activity: Must have posted in the last month.
  • Ad Saturation: Should not have an overly saturated, heavy paid ad feed.

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