Find me Instagram and TikTok influencers within the following parameters: Has a strong following (understanding we are limited to reach with this program, so targeting over 50k on IG and TT, understanding not every influencer has equal reach on each platform and usually one is higher) Strong ER (engagement rate) – over 3% (they actually said 2% ok) Lives within one of the regions named above (for Kroger and Albertsons) Houston, Denver, Cincinnati, Atlanta, Phoenix for Kroger #1 SoCal, #2 NorCal, #3 Seattle,#4 Mid-Atlantic and #5 Jewel for Albertsons Has not posted content in last few months from competitive retailers (like Trader Joes) Has quality recipe content on their feeds (it’s okay if not all recipe/food, but that type of content must be in the mix of their feed) Has posted in the last month (has an active feed) Does not have an overly saturated, heavy paid ad feed
The brand appears to be targeting grocery retailers, specifically Kroger and Albertsons, with a focus on promoting recipe content. The product or service is likely related to food or cooking, aiming to engage customers who shop at these stores. Positioning the brand as a go-to source for quality recipes and cooking inspiration can help differentiate it in the market. Emphasizing fresh, easy-to-make, and family-friendly recipes can appeal to a broad audience.
The ideal customer profile includes:
Illustrative examples:
Food Bloggers and Chefs:
Lifestyle Influencers:
Local Influencers:
By leveraging these strategies, the brand can effectively engage its target audience and create a strong presence in the market.