KOCs with direct sales experience, active on YouTube and Instagram, targeting young girls in the UK and US markets. Preferably those who can do free exchange collaborations.

Product Positioning

Faszin is a brand specializing in hair styling tools targeted at young girls in the UK and US markets. The brand can be positioned as a fun, trendy, and reliable choice for young girls who are interested in experimenting with their hairstyles. Emphasizing ease of use, safety, and stylish results can help differentiate Faszin from competitors. Highlighting the brand's focus on young girls can create a niche market appeal.

Target Customers

The ideal customer profile for Faszin includes:

• Age Group: Young girls aged 10-18
• Geographic Location: Primarily in the UK and US
• Interests: Fashion, beauty, hair styling, social media trends
• Behavior: Active on social media platforms like YouTube and Instagram, influenced by peer recommendations and online reviews

Illustrative examples:

1. Teenagers who follow beauty and fashion influencers on Instagram and YouTube: They are likely to be interested in trying new hair styling tools and techniques.
2. Parents looking for safe and reliable hair styling tools for their daughters: They would appreciate reviews and recommendations from trusted influencers.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with 10,000 to 50,000 followers on Instagram and YouTube can be a great fit. They often have a highly engaged audience and can provide authentic reviews and recommendations. Look for influencers who focus on beauty, fashion, and lifestyle content.

Nano-Influencers

Nano-influencers with 1,000 to 10,000 followers can also be effective. They tend to have a very personal connection with their audience, which can lead to higher trust and influence. These influencers can be more cost-effective and willing to participate in free exchanges.

Key Opinion Consumers (KOCs)

KOCs with direct sales experience can be particularly valuable. They can use their sales skills to encourage their followers to purchase Faszin products through exclusive links. Look for KOCs who have a history of promoting beauty and hair care products.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can create detailed reviews of Faszin hair styling tools, highlighting their features, ease of use, and results.
2. Tutorials: Step-by-step hair styling tutorials using Faszin products can showcase their effectiveness and inspire viewers to try them out.
3. Unboxing Videos: Unboxing and first impressions videos can generate excitement and curiosity about the products.

Creative Ideas

1. Before and After Transformations: Influencers can show dramatic hair transformations using Faszin tools, which can be very engaging and shareable.
2. Challenges: Create fun hair styling challenges where influencers and their followers can participate and share their results using a specific hashtag.
3. Collaborations: Partner with multiple influencers to create a series of collaborative videos or posts, increasing reach and engagement.

By leveraging the power of micro and nano-influencers, as well as KOCs with direct sales experience, Faszin can effectively reach its target audience and drive sales through authentic and engaging content on YouTube and Instagram.