Influencers in Morocco, aged 18-45, focusing on healthy food and wellness, active on Instagram or YouTube.

Product Positioning

The focus is on healthy food in Morocco, which suggests a market that values nutrition, wellness, and possibly organic or locally sourced ingredients. The brand can position itself as a leader in promoting a healthy lifestyle, emphasizing the benefits of its products in terms of health, taste, and sustainability. Highlighting unique aspects such as traditional Moroccan ingredients or recipes can also create a strong connection with the local culture and appeal to both local and international audiences interested in Moroccan cuisine.

Target Customers

The ideal customer profile includes health-conscious individuals who are interested in maintaining a balanced diet. This could include:

• Young professionals who are looking for convenient yet healthy meal options.
• Families who prioritize nutrition and want to instill healthy eating habits in their children.
• Fitness enthusiasts who require nutritious food to complement their active lifestyle.
• Individuals interested in organic or locally sourced products.

Potential Influencer Matches

• Health and Wellness Influencers: These influencers can effectively communicate the benefits of healthy eating and showcase how the brand's products fit into a balanced diet. They often have a dedicated following of health-conscious individuals.

• Food Bloggers and Chefs: Influencers who focus on cooking and recipes can create engaging content that highlights the versatility and taste of the products. They can reach audiences interested in trying new recipes and cuisines.

• Lifestyle Influencers: Those who promote a holistic approach to wellness, including fitness, mental health, and nutrition, can integrate the brand into their broader lifestyle content, appealing to a diverse audience.

Content Creation Ideas

• Recipe Videos: Create engaging video content featuring easy and delicious recipes using the brand's products. This can include traditional Moroccan dishes with a healthy twist.

• Nutrition Tips: Share informative content about the nutritional benefits of the ingredients used in the products, possibly in collaboration with nutritionists or dietitians.

• Customer Stories: Highlight testimonials or stories from satisfied customers who have experienced positive health changes by incorporating the brand's products into their diet.

• Challenges and Contests: Organize social media challenges or contests encouraging followers to share their own healthy recipes or meal ideas using the products, fostering community engagement and user-generated content.