Home decor specialists in India, aged 25-45, active on Instagram/YouTube.

Product Positioning

The product in question is soft furnishings, specifically related to home decor such as curtains and other stylistic elements. In the Indian market, this product can be positioned as a blend of traditional and contemporary styles, appealing to consumers who appreciate both cultural heritage and modern aesthetics. The brand can emphasize quality, craftsmanship, and the ability to transform living spaces into personalized sanctuaries. Highlighting eco-friendly materials or sustainable practices could also resonate well with environmentally conscious consumers.

Target Customers ideal customer profile includes:

• Homeowners and Renters: Individuals looking to enhance their living spaces with stylish and functional decor.
• Interior Design Enthusiasts: People who have a keen interest in home styling and are always on the lookout for new trends and ideas.
• Young Professionals and Families: Those who are setting up new homes and are interested in creating a comfortable and aesthetically pleasing environment.
• Eco-conscious Consumers: Customers who prioritize sustainability and are interested in products made from eco-friendly materials.

Potential Influencer Matches

• Home Decor Specialists: Influencers who focus on interior design and home styling. They can showcase how the soft furnishings can be integrated into various decor themes.
• Lifestyle Bloggers: These influencers often cover a wide range of topics, including home decor, and can reach a broad audience interested in lifestyle improvements.
• DIY and Craft Influencers: They can create content around customizing or creatively using the soft furnishings, appealing to a creative audience.
• Eco-friendly Advocates: Influencers who focus on sustainable living can highlight the eco-friendly aspects of the products, attracting environmentally conscious consumers.

Content Creation Ideas

• Room Makeover Series: Collaborate with influencers to create a series of videos or posts showing before-and-after transformations of living spaces using the soft furnishings.

• Styling Tips and Tricks: Share content that provides practical advice on how to style different types of rooms with the products, catering to both minimalist and maximalist tastes.

• Cultural Fusion Decor: Highlight how the products can be used to blend traditional Indian decor with modern styles, appealing to a diverse audience.

• Sustainability Stories: Create content that tells the story of the materials and processes used in making the products, emphasizing their eco-friendly nature.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer audience questions about home decor and provide personalized styling advice using the products.