Parent influencers in Norway, aged 25-40, active on Instagram/YouTube, creating family and parenting content.

Product Positioning

The product or service being promoted is likely related to family or parenting, given the interest in influencers with kids. Positioning the brand in the market could focus on family-friendly, child-safe, or educational aspects. Highlighting unique features that cater to families in Norway, such as eco-friendliness, local culture, or outdoor activities, could create a strong market fit.

Target Customers

The ideal customer profile would be parents or guardians living in Norway who are interested in products or services that benefit their children. These customers might value quality, safety, and educational benefits. Examples include:

• Parents of young children looking for educational toys or resources
• Families interested in sustainable and eco-friendly products
• Guardians seeking outdoor or cultural activities for their children

Potential Influencer Matches

Influencers who are parents themselves and reside in Norway would be ideal. They can authentically share their experiences and recommendations with their audience. Types of influencers to consider include:

• Parenting bloggers or vloggers who share family life and parenting tips
• Lifestyle influencers who focus on family-friendly activities and products
• Eco-conscious influencers who promote sustainable living with children

These influencers can effectively reach the target customers by showcasing how the product or service fits into their family life, providing relatable and trustworthy endorsements.

Content Creation Ideas

• Family Routine Videos: Influencers can create content showing how the product integrates into their daily family routine, highlighting its benefits and ease of use.

• Outdoor Adventures: For products related to outdoor activities, influencers can document family trips or adventures, emphasizing the product's role in enhancing the experience.

• Eco-Friendly Challenges: If the product is sustainable, influencers can engage their audience with eco-friendly challenges or tips, encouraging families to adopt greener habits.

• Cultural Integration: Content that ties the product to Norwegian culture or traditions can resonate well, such as celebrating local holidays or participating in community events.

These content ideas can help the brand connect with the target audience on a personal level, increasing engagement and brand loyalty.